1. Demographic Characteristics
The demographic segment of the mailing list comprises all 9.1K households in Acworth, Georgia. The age range of this segment predominantly features individuals aged 30 to 50, with a notable concentration of families in the 35 to 45 age group. Typical household compositions include multigenerational families and single-parent households, with a mix of single-person households as well. A significant number of households have children aged 5 to 18, contributing to the educational dynamics of the community.
Education levels within the segment vary, with many adults holding at least a high school diploma or associate degree, while a smaller percentage possess a bachelor's degree or higher. In terms of employment status, common occupations range from service and retail jobs to administrative roles, with income brackets primarily falling in the $50,000 to $75,000 range. There may also be some reliance on social support programs, particularly among lower-income households, reflecting regional unemployment trends. Cultural, ethnic, and racial diversity is present, contributing to a rich community fabric.
2. Living Environment
The segment is predominantly located in suburban areas of Acworth, Georgia, characterized by a mix of residential neighborhoods. Households typically occupy single-family homes, with a significant percentage being homeowners, while others may rent apartments or townhouses. Neighborhood dynamics include a focus on family-friendly environments, with livability factors comprising moderate population density, decent safety ratings, and access to essential amenities such as parks and schools. Socioeconomic conditions range from affordable housing options to areas beginning to experience gentrification.
3. Lifestyle
The daily routines of this segment often revolve around family obligations and work commitments. Transportation habits generally indicate a strong inclination towards car ownership, with limited use of public transit. Shopping preferences lean towards budget-friendly retailers and local markets, while leisure activities include family outings, community events, and recreational sports.
When it comes to entertainment, common hobbies include outdoor activities and engaging in local arts and culture. Travel behaviors suggest that families take vacations occasionally, with destinations often being family-friendly locations that fit within a moderate budget. Health-related habits show a growing awareness of fitness, with many households incorporating exercise routines while dietary preferences reflect a mix of traditional family meals and growing interest in healthy eating.
4. Media Consumption
The segment expresses a preference for traditional media such as local television stations and regional radio stations. Print publications might include community newsletters and local newspapers that offer insights into local events and resources. In the digital realm, social media platforms like Facebook and Instagram are popular, alongside e-commerce for shopping activities.
The segment regularly engages in content streaming through platforms like Netflix and YouTube, reflecting a trend towards digital consumption. They may also frequent niche websites related to community news, job boards, and local classifieds, while enjoying various music genres and entertainment trends that align with their cultural interests.
5. Mindset & Values
The core beliefs of this demographic segment often emphasize family values, community involvement, and a strong work ethic. Many aspire toward achieving financial stability for their families and community, while also focusing on career advancement opportunities. However, challenges such as socioeconomic struggles and potential cultural tensions may hinder some progress.
There may be contradictions in values, as many seek to practice frugality while occasionally indulging in impulse spending. This reflects a tension between the desire for independence and the necessity of community reliance, providing a nuanced understanding of their mindset and priorities.
