1. Demographic Characteristics
The segment consists of a diverse population with a wide age range, though the most common age group falls between 30 to 49 years. Notable variations include younger households with children and older, retired couples. The typical household composition varies from single-parent households to multigenerational families and single-person households, with many families indicating the presence of children, primarily ranging from infants to teenagers. In terms of education, there is a considerable representation of individuals with college degrees, while employment status reflects a mix of full-time employment, part-time jobs, and those seeking employment. Common professional sectors include healthcare, education, and retail, with income brackets varying, although a noticeable number of households may rely on social support programs or exhibit trends of unemployment. Racial and ethnic diversity exists within the segment, though specific proportions of minority groups are not available.
2. Living Environment
The geographic location of this segment is predominantly in Ada County, which consists of a mix of urban and suburban areas, with notable cities such as Boise and Meridian. Households typically occupy single-family homes, though apartments and shared housing are also common. Ownership rates are quite varied, with many households renting while others are homeowners. Neighborhood dynamics show a blend of livability factor conditions, such as moderate population density, access to local amenities, and varying levels of safety. Socioeconomic conditions depict some low-income neighborhoods alongside areas experiencing gentrification.
3. Lifestyle
The daily routines of households in this segment often feature car ownership as the primary mode of transportation, although public transit use and biking are becoming more common. Shopping preferences skew towards a mix of budget retailers and local markets, with occasional selections from luxury brands. Leisure activities encompass a wide array of hobbies, entertainment choices, and social engagements, reflecting community interaction and family-oriented pastimes. When it comes to travel, families tend to prioritize budget-friendly trips with regional destinations being favored. Health-related habits are mixed, with some households practicing fitness routines while dietary preferences vary widely, including both healthy eating and indulgence patterns.
4. Media Consumption
When it comes to traditional media, individuals in this segment often prefer popular TV channels that feature a variety of content, enjoy local radio stations, and read regional print publications. Their digital behavior reflects a strong presence on social media platforms, where they engage with both content creation and consumption. E-commerce habits are prevalent, with this group frequently shopping online and using content streaming services. Many also frequent niche websites, including classifieds and job boards, to meet various needs. Cultural preferences highlight a blend of music genres and entertainment trends, often influenced by local artists and popular figures within their communities.
5. Mindset & Values
The core beliefs of this segment reflect a sense of community reliance while maintaining aspirations for financial stability and career advancement. Often, they value family and strive for a healthy work-life balance amidst various challenges such as socioeconomic struggles and barriers to growth. There may be contradictions in their values, as individuals exhibit both frugality and tendencies for impulsive spending, revealing a complex mindset navigating between independence and reliance on community resources. Overall, these dynamics shed light on the priorities and aspirations of the households in this segment.
