1. Demographic Characteristics
The segment of Affluent Seniors in Atlanta, Georgia primarily includes individuals aged 65 and older, with a significant concentration in the 70-74 age range. Many reside in single-person households, while a notable portion remain in multigenerational families. The majority have no children living at home. Most seniors in this group have attained at least a bachelor’s degree, and many hold advanced degrees.
In terms of employment status, a substantial number of this demographic is retired, with common prior occupations including executives, educators, and healthcare professionals. Their annual income typically exceeds $100,000, with minimal reliance on social support programs. The subgroup reflects a degree of racial and ethnic diversity, encompassing various backgrounds.
2. Living Environment
This demographic predominantly resides in the urban and suburban areas of Atlanta, with specific concentrations in neighborhoods known for their affluence. Typical housing arrangements include single-family homes and luxury condominiums, with a tendency toward home ownership rather than renting. Neighborhoods are characterized by high livability, featuring low population density, strong safety ratings, and ample access to amenities such as shopping centers and recreational spaces.
3. Lifestyle
Daily routines often revolve around car ownership, with many affluent seniors preferring private transport over public transit. Shopping habits typically reflect access to luxury brands and local markets, often prioritizing high-quality goods. Leisure activities include golfing, fine dining, and attending cultural events. Travel is relatively frequent, with excursions to domestic and international destinations, often planned within a moderate to high budget.
Health-related habits are notably significant; many engage in fitness routines like yoga or swimming, while dietary preferences lean towards nutrient-rich foods and organic options, aiding a healthy lifestyle.
4. Media Consumption
In terms of media, this demographic shows a preference for traditional outlets, often enjoying content from news channels, public radio, and literary magazines. When approached digitally, they engage with content on social media platforms such as Facebook, frequently utilize e-commerce sites for shopping, and stream shows via platforms like Netflix.
Culturally, they appreciate classic music genres and may be influenced by prominent figures or trends from popular entertainment.
5. Mindset & Values
The core beliefs within this segment typically embody a positive outlook toward life and family, placing a high value on financial stability, community involvement, and personal health. Challenges may arise from economic fluctuations or social changes, influencing their sense of security. Contradictions can also be present, such as a tendency for frugality juxtaposed against moments of impulse spending on luxury items or experiences.
