Instant Mailing List of 21.5K Middle Income Married with Children in Atlanta, Georgia

1. Demographic Characteristics

The segment of Middle Income Married with Children in Atlanta, Georgia, primarily consists of families within the age range of 30 to 50 years. The most common age group is between 35 to 44 years. There is a notable variation in younger parents aged 25 to 34 and older parents ranging from 45 to 54 years. Typical household compositions include both nuclear families with two parents and children, as well as some single-parent households. The presence of children is significant, with most families having two to three children aged between 5 and 18 years old.

In terms of education, many individuals in this segment hold bachelor’s degrees, with some having achieved advanced degrees. Employment status is generally stable, with common occupations including roles in education, healthcare, and professional services. Income brackets typically range from $60,000 to $90,000 annually. Some families may rely on social support programs, particularly during periods of economic downturn, though unemployment rates within this segment remain lower than national averages. Cultural and ethnic diversity is evident, with a mixture of racial and ethnic backgrounds contributing to the community's fabric.

2. Living Environment

Families in this segment predominantly reside in suburban areas of Atlanta, Georgia, characterized by neighborhoods such as Decatur, Dunwoody, and Alpharetta. They typically occupy single-family homes, though some may reside in townhouses or smaller apartment units. Homeownership is common, with the majority owning their homes rather than renting.

The neighborhood dynamics are favorable, with livability factors including lower population density, relatively safe environments, and good access to amenities such as schools, parks, and shopping centers. Socioeconomic conditions vary, with some neighborhoods experiencing low-income challenges while others are in a state of gentrification, leading to an influx of new businesses and residents.

3. Lifestyle

The daily routines of this segment typically involve commuting to work, primarily by car, as public transit options may be limited in suburban areas. Shopping preferences vary, with families often favoring budget retailers for groceries and essentials, while indulging in some luxury brands for special occasions.

Leisure activities include outdoor family outings, participation in community events, and sports-related activities for children. Entertainment choices often encompass streaming services for movies and shows, as well as family-friendly events. Travel behaviors show a tendency towards modest vacations, often within driving distance due to budget constraints, with popular destinations including nearby beaches and state parks.

Health-related habits reflect a growing awareness of wellness, with many families embracing fitness routines, prioritizing physical activity, and maintaining balanced diets. However, smoking rates are lower compared to national averages, with an increasing number of individuals focusing on health-conscious lifestyles.

4. Media Consumption

This segment shows a preference for traditional media including family-oriented TV channels and popular radio stations that focus on local music and news. Print publications, such as community newsletters and family-oriented magazines, also play a role in their information consumption.

In the digital space, social media platforms like Facebook and Instagram are widely used for community engagement and family updates. E-commerce habits are centered on convenience, with online shopping platforms gaining popularity. Content streaming services have seen increased usage, particularly for family-friendly programming.

Culturally, popular music genres include pop, country, and contemporary R&B, reflecting broader trends in entertainment. Influencers who focus on family and lifestyle topics resonate significantly with this demographic, shaping their media consumption patterns.

5. Mindset & Values