1. Demographic Characteristics
The demographic profile for the mailing list of all 103.5K households in Benton County, Arkansas, includes a varied age range, with the most common age group being between 30 to 44 years old. Notable variations may exist, such as a significant percentage of residents aged 18 to 29, as well as those over 65. Typical household compositions include single-parent households, multigenerational families, and single-person households. Many households have children, with ages predominantly ranging from infants to teenagers. In terms of education levels, the segment has a mix of high school diplomas, associate degrees, and bachelor’s degrees, with a substantial portion of the population engaged in various employment sectors. Common occupations include roles in retail, construction, and healthcare, while income brackets typically range from $30,000 to $75,000 annually. There is some reliance on social support programs for a segment of the population, with trends showing varying unemployment rates depending on economic conditions. The segment exhibits a moderate level of cultural, ethnic, or racial diversity.
2. Living Environment
Residents of Benton County primarily reside in suburban areas, with notable cities including Rogers and Bentonville. Housing types generally consist of single-family homes, with some apartments and shared housing options present. A significant portion of the population is likely to own their homes, although renting is also common. Neighborhood dynamics reflect livability attributes such as moderate population density, relatively high safety ratings, and good access to amenities like parks and shopping areas. Socioeconomic conditions can vary, with some neighborhoods categorized as low-income while others are undergoing gentrification.
3. Lifestyle
The daily routines of this segment highlight a reliance on personal vehicles for transportation, with public transit use being limited. Shopping preferences tend to favor a mix of budget retailers and local markets, while leisure activities include family outings, outdoor sports, and community events. Entertainment choices often encompass movies, music festivals, and local gatherings. Travel behaviors indicate cautious spending, with occasional trips to nearby destinations or vacation spots during holidays, though overall travel frequency tends to be moderate. Health-related habits vary; many prioritize fitness through activities such as walking or group sports, but lifestyle choices regarding smoking and diet can be inconsistent among individuals.
4. Media Consumption
This segment displays a range of preferences for traditional media, favoring popular TV channels, local radio stations, and widely circulated print publications. Digital behavior shows active engagement on social media platforms, online shopping through various e-commerce websites, and content streaming services for entertainment consumption. Many also utilize niche platforms for activities like job searching and classifieds. Culturally, preferences lean towards popular music genres such as country and pop, with an interest in trending entertainment themes and following local influencers.
5. Mindset & Values
The core beliefs of this segment reflect a strong emphasis on family, community, and the pursuit of stability. Aspirations typically include the quest for financial security, career progression, and contributing positively to their neighborhoods. Challenges faced by households include socioeconomic struggles and occasional barriers to advancement, with some individuals navigating cultural tensions resulting from diversity. In terms of values, contradictions may arise, such as balancing frugality with the impulse to spend on experiences or the tension between seeking independence and relying on community support.
