1. Demographic Characteristics
The demographic profile of the segment consists of approximately 282,000 households in Bergen County, New Jersey. The age range of the segment varies widely, but the most common age group includes individuals aged 30 to 49 years. There are notable variations, with a significant proportion of households that include children, especially in the age range of 0 to 18 years.
The typical household composition features a mix of family structures, including single-parent households, multigenerational families, and single-person households. Many households have children, with varying numbers depending on the family structure. The education levels within the segment are predominantly high school graduates, with a considerable number of individuals holding bachelor’s degrees. Employment status reflects a range of occupations including healthcare, education, and retail, with income brackets primarily in the middle range, whereas some households rely on social support programs or face unemployment.
The segment exhibits a degree of cultural, ethnic, and racial diversity, contributing to a rich community tapestry within the county.
2. Living Environment
The geographic location of this segment is predominantly suburban, characteristic of Bergen County, which features notable cities such as Hackensack and Fort Lee. Households typically occupy single-family homes, with a mix of renting and owning. The neighborhood dynamics show a range of livability factors, including moderate population density, variable safety perceptions, and access to amenities such as parks, schools, and shopping centers.
The socioeconomic conditions of the area vary, with some low-income neighborhoods coexisting alongside more affluent regions, often experiencing signs of gentrification.
3. Lifestyle
The daily routines of the segment indicate a strong reliance on personal vehicles, with many individuals owning cars, while public transit use and walking/biking are also common, particularly in urbanized areas. Shopping preferences often lean towards budget retailers, with some households favoring local markets or luxury brands depending on individual financial status.
Leisure activities include a mix of family-oriented outings, cultural events, and sports, with social habits reflecting community engagement. Travel behaviors show varied frequency, with vacations often planned around budget constraints, focusing on nearby destinations.
Health-related habits vary, with some individuals engaging regularly in fitness routines, while others may struggle with smoking or unhealthy dietary preferences.
4. Media Consumption
The segment's traditional media preferences include popular TV channels and local radio stations catering to a diverse audience. Print publications vary from local newspapers to regional lifestyle magazines.
Digital behavior indicates widespread use of social media platforms for communication and entertainment. E-commerce habits are common, reflecting a trend towards online shopping, along with content streaming services. Niche websites for job boards and classifieds also find usage among the segment.
Cultural preferences highlight popular music genres such as hip-hop, pop, and Latin music, with entertainment trends favoring blockbuster films and streaming shows featuring diverse narratives.
5. Mindset & Values
The core beliefs and attitudes of the segment reflect a strong emphasis on family values, community involvement, and the pursuit of financial stability. Aspirations commonly include career advancement, educational opportunities for children, and positive impact within their communities.
Challenges faced by the segment often include socioeconomic struggles, cultural tensions, and barriers to accessing educational resources or employment. Some contradictions may arise, such as a tendency towards frugality juxtaposed with occasional impulse spending, or a desire for independence vs. a reliance on community support.
This section aims to offer a nuanced understanding of the mindset and priorities of households within this demographic segment.
