1. Demographic Characteristics
The age range of the affluent homeowners in Bloomington, Indiana primarily spans from 30 to 60 years old, with the most common age group being between 35 and 45 years. This segment often consists of families, with many households comprising married couples and children, although there are also single-parent households and some single-person homes. Families typically have children ranging from infants to teenagers. Education levels are notably high, with a majority holding bachelor’s degrees or higher. Common occupations within this group include professionals in education, healthcare, technology, and finance. Income brackets generally fall between $100,000 and $250,000 annually, with minimal reliance on social support programs, which reflects a low unemployment trend in the area. The segment showcases a moderate level of cultural, ethnic, and racial diversity, predominantly consisting of white residents, with growing representation from other ethnic groups.
2. Living Environment
The affluent homeowners reside primarily in suburban neighborhoods of Bloomington, Indiana. They typically occupy single-family homes that are owned rather than rented. The neighborhoods are characterized by a family-friendly atmosphere, with features such as low population density, safe surroundings, and ample access to amenities like parks, schools, and shopping areas. Socioeconomic conditions in these areas are generally stable, with limited presence of low-income neighborhoods, contributing to a thriving suburban community.
3. Lifestyle
Daily routines within this segment often involve personal vehicles for transportation, with car ownership being nearly universal. Public transit use is minimal, and walking or biking is common in local neighborhoods. Shopping preferences lean towards a mix of local markets and mid to high-end retailers, reflecting a taste for quality goods over budget options. Leisure activities are diverse, including outdoor activities, cultural events, and family outings. Traveling is frequent, with popular destinations including nearby cities and vacation spots, and the budget for travel tends to be moderate to high. Health-related habits are generally positive, with most individuals adhering to fitness routines and balanced diets, complemented by a low smoking rate.
4. Media Consumption
This segment's traditional media preferences include local TV channels, public radio stations, and regional print publications that provide community news. Digitally, they engage heavily in social media platforms such as Facebook and Instagram, utilizing e-commerce sites for shopping and enjoying streaming services for entertainment. They may also visit niche websites for local classifieds or job boards. Cultural preferences often gravitate towards mainstream music genres, popular family-friendly movies, and recognized influencers who resonate with their values.
5. Mindset & Values
The affluent homeowners in Bloomington display a core belief in achieving financial stability and personal development while valuing family and community connections. Their aspirations typically include advancing in their careers and making a positive impact in their local communities. Despite their affluence, they may face challenges such as balancing work and family life or navigating societal pressures. Some contradictions arise in their values, including instances of frugality contrasted with occasional impulse spending, alongside a desire for independence that coexists with reliance on community resources.
