1. Demographic Characteristics
The segment in Brevard County encompasses a wide age range, with the most common age group being adults aged 35 to 54 years. Notable variations include a significant presence of younger families with children and senior citizens. Household composition is diverse, comprising single-parent households, multigenerational families, and a considerable number of single-person households. The presence of children in these households often spans a range of ages, typically from infancy to late teens.
Education levels vary, with a mix of individuals holding high school diplomas, associate degrees, and bachelor’s degrees. The employment status of the group shows a range, with many engaged in sectors such as healthcare, education, and service industries. Income brackets often fall between $40,000 and $70,000 annually, though many families may rely on social support programs due to economic fluctuations. The segment exhibits a diverse cultural, ethnic, and racial landscape, reflecting the broader demographics of Florida.
2. Living Environment
Brevard County is primarily suburban in nature, with pockets of urban areas, notably around Melbourne and Cocoa Beach. The housing types predominantly include single-family homes, with many households occupying owned properties, although rental housing is also significant. Neighborhood dynamics generally reflect a mix of safety and community amenities, with factors such as population density influencing livability. The socioeconomic conditions range widely, with some neighborhoods classified as low-income and others experiencing gentrification.
3. Lifestyle
The daily routines of this segment typically involve car ownership for transportation, although some residents may utilize public transit or engage in walking and biking for local errands. Shopping preferences vary, with a tendency towards budget retailers and a fondness for local markets. Leisure activities are diverse, including hobbies such as fishing, crafting, and participation in local sports. Travel behaviors range from occasional vacations to local destinations, often constrained by budget considerations.
Health-related habits reflect varying degrees of engagement with fitness; some individuals prioritize fitness routines, while others may struggle with habits like smoking. Dietary preferences often include a mix of health-conscious choices alongside traditional cuisine prevalent in the region.
4. Media Consumption
In terms of traditional media preferences, segments favor local TV channels that provide news and entertainment relevant to Florida, alongside popular radio stations that feature country and pop music. Digital behavior shows a pronounced use of social media platforms for connection and information, with activities including e-commerce for daily necessities and content streaming for entertainment purposes. Many residents enjoy niche websites for local listings and job searches.
Culturally, preferences lean towards popular music genres like rock and reggae, with active engagement in entertainment trends such as local festivals and sports events.
5. Mindset & Values
The core beliefs of this segment emphasize the importance of family, community involvement, and financial stability. Common aspirations include seeking opportunities for career advancement and positively impacting the local community. Challenges faced may include socioeconomic struggles and barriers related to access to education or employment opportunities. Notably, there can be contradictions such as a tendency toward frugality balanced with occasional impulse spending, reflecting complex values around independence versus community reliance.
