1. Demographic Characteristics
The mailing list comprises households in Broward County, Florida, with a diverse age range. The most common age group is adults between 30 and 49 years, while notable variations include a significant proportion of retirees aged 65 and over. Typical household compositions include single-parent households, multigenerational families, as well as single-person households. Families often include children aged under 18, particularly in single-parent homes.
The education levels in this demographic vary, with a considerable number having high school diplomas and a growing percentage with college degrees, particularly among younger adults. Employment status shows a mix of full-time, part-time, and some unemployed individuals. Common occupations are found in the service sector, healthcare, and retail industries, with income brackets mainly falling between $30,000 and $75,000. A visible reliance on social support programs and notable unemployment trends mark this section of the population.
The segment is characterized by cultural, ethnic, and racial diversity, reflecting a blend of Hispanic, African American, and Caucasian populations, contributing to a rich community fabric.
2. Living Environment
Households predominantly reside in suburban areas, with notable cities including Fort Lauderdale and Pembroke Pines. Housing types vary from single-family homes and apartments to shared housing, with residents both renting and owning their properties.
Neighborhood dynamics reveal a mix of areas, some characterized by high population density and others being safer, more family-oriented locales. Access to amenities such as parks, schools, and shopping centers varies, with some neighborhoods presenting low-income conditions while others experience gentrification.
3. Lifestyle
Daily routines involve varied transportation habits, with many owning cars but a significant number using public transit. Shopping preferences lean towards budget retailers while also including visits to local markets for fresh produce.
Leisure activities encompass a range of hobbies, such as outdoor sports, community events, and family gatherings. Travel behaviors show that many in this segment prioritize local destinations over international travel due to budget constraints.
Health-related habits vary, with some individuals embracing fitness routines while others face challenges related to smoking or dietary preferences.
4. Media Consumption
The segment prefers traditional media such as local TV channels for news and sports, along with popular radio stations playing contemporary music. Print publications are related to community events and local news.
In terms of digital behavior, residents engage with various social media platforms, utilize e-commerce for shopping, and frequently stream content. Niche websites like job boards and classifieds are also popular among these households.
Cultural preferences include a mixture of popular music genres such as hip-hop, reggae, and pop, reflecting the diversity of the community.
5. Mindset & Values
The core beliefs in this segment revolve around the importance of community, family, and financial stability. Aspirations often include achieving career advancement and making a significant community impact.
However, challenges such as socioeconomic struggles, cultural tensions, and barriers to progress often arise. Contradictory behaviors are observed, for example, frugality exists alongside impulse spending due to lifestyle needs.
