Demographic Characteristics
This segment includes Middle Income Families residing in Broward County, Florida, with a household count of 67,415. The characteristic income brackets for the families range from $50K to $100K, specifically between $50K-$60K, $60K-$70K, $70K-$80K, $80K-$90K, and $90K-$100K. Notably, these families are predominantly married couples. Among children, the presence includes one to three children within the household. Typically, families may include both parents and varying numbers of children, with potential diversity in family structure such as a blend of siblings from previous relationships. In terms of education and employment, common occupations include positions in middle management, skilled trades, and service industries, reflecting a steady employment trend. Many families in this segment may rely minimally on social support but occasionally experience challenges related to unemployment. The segment is characterized by a range of cultural, ethnic, and racial diversity, though specific racial distribution data is not available, it contributes to the vibrant community fabric.
Living Environment
The families in this segment predominantly reside in suburban areas of Broward County, Florida. Notable regions include regions surrounding cities such as Fort Lauderdale and Pembroke Pines. Typical housing consists of single-family homes, with many homeowners, although some families may be renters. Neighborhood dynamics show relatively moderate population density, overall safety, and accessibility to various amenities such as parks, schools, and shopping centers. Socioeconomic conditions are variable, ranging from well-established neighborhoods to areas undergoing gentrification.
Lifestyle
The daily routines of these families often involve reliance on personal vehicles for transportation due to limited public transit options. Shopping habits lean towards budget-friendly retailers while also occasionally engaging with local markets for fresh produce. Leisure activities include family-oriented outings, recreational sports, and community events. Travel habits may show restraint, focusing on local destinations or family visits, often constrained by budget considerations. Health-related habits vary, though many families tend towards healthy eating and physical activities, making a concerted effort towards fitness.
Media Consumption
The media preferences of this segment include traditional channels such as popular TV networks and radio stations, often favoring family-oriented content. Digitally, there is active engagement with social media platforms and e-commerce sites, with an increasing trend towards content streaming services. Cultural preferences may gravitate towards mainstream music genres, popular entertainment practices, and influence from social media figures, which reflect contemporary trends and values.
Mindset & Values
The core beliefs of these families center around strong family values, aspirational goals of financial stability, and the pursuit of better career opportunities. They are often characterized by a commitment to community involvement and social cohesion. Challenges they face may include economic pressures and occasional barriers related to employment and social mobility. There may be contrasts in their behaviors, such as emphasizing frugality while facing instances of impulse spending, and balancing the desire for independence with the need for community support.
