1. Demographic Characteristics
The segment of Senior Card Holders in Broward County, Florida, primarily includes individuals aged between 64 and 99, with notable clusters in ages 66-67 and 70-71. The typical household composition varies; many are likely to be single-person households or couples, with a minor presence of multigenerational families. Children are generally not present in these households, as the focus is on older adults. The education levels of this group are diverse, with many holding at least a high school diploma and a notable portion possessing higher education degrees. Employment status typically leans towards retirement, with many relying on fixed incomes from pensions, savings, or social security. Income brackets predominantly range from $50k to over $150k, indicating a fair degree of financial stability for some. Cultural, ethnic, or racial diversity data is not available.
2. Living Environment
This demographic segment is primarily located in suburban areas of Broward County, including notable regions like Fort Lauderdale and Hollywood. Most reside in single-family homes or condominiums, with a mix of homeowners and renters. Neighborhood dynamics are generally favorable, with factors like adequate safety, access to local amenities, and a moderate population density contributing to livability. Socioeconomic conditions vary, but the areas are not typically characterized as low-income, indicating a more stable economic environment.
3. Lifestyle
The daily routines of Senior Card Holders often include the use of personal vehicles for transportation, although some may utilize public transit or opt for walking. Shopping preferences include a mix of budget retailers and local markets, reflecting a balance between quality and affordability. Leisure activities frequently encompass hobbies like gardening, reading, and participating in local community events, with a moderate engagement in travel—typically within domestic destinations and following budget constraints. Health-related habits vary, with some practicing regular fitness routines and others maintaining dietary preferences focused on health.
4. Media Consumption
Traditional media preferences within this segment often include viewing channels that cater to news and entertainment. Popular radio stations might include talk shows and music favorites from their formative years. Digital behavior is increasingly present; many engage with social media, particularly platforms that connect them with family and friends. E-commerce usage is steady, and content streaming services are gaining traction, although usage may differ by individual. Cultural preferences include a mix of nostalgia-driven entertainment trends; this demographic often leans toward classic genres and familiar entertainment choices.
5. Mindset & Values
The core beliefs and attitudes of Senior Card Holders in Broward County reflect a strong emphasis on family and community, paired with a desire for financial stability in their retirement years. Many aspire to continue contributing positively to their communities while overcoming challenges such as socioeconomic struggles and potential health-related issues. Contradictions may arise in behaviors, with some exemplifying frugality juxtaposed with spurts of impulse spending, indicating a delicate balance between independence and appreciation for community support.
