1. Demographic Characteristics
The age range of the segment varies widely, with a significant concentration in the 25-44 age group. Notable variations include a growing population of seniors aged 65 and older. The typical household composition includes both single-parent households and multigenerational families, alongside a significant number of single-person households. Many families have children, particularly in the under-18 age range.
The education levels in this segment range from high school diplomas to college degrees, with a noticeable portion having some college education. Employment status shows a mix of full-time workers, part-time employees, and a segment relying on social support programs or facing unemployment. Common occupations include service industry roles, healthcare positions, and technical jobs, with income brackets varying significantly but showing a reliance on working-class salaries.
Culturally, the segment shows a degree of diversity, although specific racial distribution data is not available and may reflect broader demographic trends in Buncombe County.
2. Living Environment
This segment is primarily located in Buncombe County, which includes both urban and suburban areas. Significant cities include Asheville and its surrounding communities. The type of housing they occupy varies, with many residing in single-family homes, while others may live in apartments or shared housing. There is also a mix of renters and homeowners.
Neighborhood dynamics reflect livability factors including moderate population density and varying levels of safety and access to amenities. Socioeconomic conditions indicate the presence of both low-income neighborhoods and areas experiencing gentrification.
3. Lifestyle
The daily routines of this segment illustrate that many households rely on private vehicles for transportation, although public transit usage is also noted. Shopping preferences lean towards budget retailers and local markets, indicating a focus on affordability.
Leisure activities are diverse, including hiking, community events, and engaging with local arts. Travel behaviors vary, with many opting for local destinations or budget-friendly options when vacationing.
Health-related habits showcase a mix of fitness routines, with some individuals prioritizing physical activity while others may struggle with dietary preferences. Smoking rates and consciousness around health issues vary widely.
4. Media Consumption
This demographic segment shows diverse traditional media preferences, favoring channels such as public broadcasting and local news outlets. Popular radio stations often include community-focused content and music formats.
In terms of digital behavior, there is significant engagement in social media use, alongside growing e-commerce participation for everyday purchases. Content streaming indicates preferences for films and shows that reflect local culture or mainstream entertainment.
Niche website usage includes platforms for job searching and community forums, and cultural preferences tend towards genres like folk and indie music.
5. Mindset & Values
The core beliefs of this segment reflect a strong emphasis on family, community, and work ethic, with many aspiring for financial stability and opportunities for career advancement.
Challenges faced include socioeconomic struggles, such as access to affordable housing and educational resources. There are noted contradictions in behavior, for example, balancing frugality with impulse spending, and strong desires for independence alongside reliance on community support.
