1. Demographic Characteristics
The affluent homeowners in Centennial, Colorado, primarily fall within the age range of 30 to 55 years, with the most common age group being 40 to 49 years. The household composition typically includes nuclear families, with both parents present, though there are also single-parent households and some multigenerational families. About 40% of households have children, with ages ranging from infants to teenagers. High levels of education characterize this segment, with a majority holding undergraduate degrees or higher. The employment status is predominantly full-time, with common occupations including professionals in technology, finance, and healthcare. Income brackets generally exceed $100,000 annually, and there is minimal reliance on social support programs, with low unemployment trends. The segment exhibits cultural diversity, primarily comprising Caucasian, Hispanic, and Asian residents.
2. Living Environment
Residents of this segment predominantly reside in suburban areas of Centennial, Colorado. They typically occupy single-family homes that they own, reflecting a stable living environment. The neighborhoods feature low population density, and are often seen as safe with easy access to amenities such as parks, shopping centers, and schools. The socioeconomic condition of the area is generally affluent, characterized by well-maintained developments and few low-income neighborhoods.
3. Lifestyle
The daily routines of this segment often include car ownership, as public transit options are limited. They tend to shop at a mix of luxury brands and common retailers, favoring local markets for fresh produce. Leisure activities include outdoor pursuits such as hiking and biking, along with participation in community events. Travel is frequent, typically comprising family vacations or weekend getaways, often within a moderate budget. Health-related habits are also a priority, with many engaging in regular exercise routines and showing preferences for healthy diets, while smoking rates are low.
4. Media Consumption
This segment enjoys traditional media, commonly tuning into news programs and channels like CNN or local news outlets. They favor radio stations with adult contemporary music and might read print publications, particularly local magazines. Digitally, they engage in social media platforms like Facebook and Instagram, utilize e-commerce for shopping, and stream content from platforms like Netflix. There is also interest in niche websites related to lifestyle, personal finance, and local community news, with a tendency towards content that reflects their values and interests.
5. Mindset & Values
The core beliefs of this segment include a strong focus on family wellbeing, personal and professional development, and active community involvement. Their aspirations often revolve around achieving financial stability and making a positive community impact. Challenges faced may include balancing lifestyle desires with financial responsibilities or navigating in an increasingly diverse society. Contradictions may arise, such as their tendency toward frugality balanced against occasional impulse spending, as well as a desire for independence countered by a reliance on community support.
