1. Demographic Characteristics
The age range of Senior Cardholders in Centennial, Colorado typically spans from 65 to 85 years, with the most common age group being those aged 70 to 75. Notable variations include a smaller representation of individuals aged 60 to 64 and those above 85.
The typical household composition primarily consists of two-person households, often comprising couples or partners. Additionally, there are single-person households, with a few multigenerational families present.
Education levels among this group tend to vary, with a significant number having completed high school and many holding college degrees. Common occupations prior to retirement include educators, healthcare workers, and administrative personnel. Income brackets typically range from $40,000 to $80,000 annually, with some relying on Social Security benefits.
The segment exhibits a moderate level of cultural diversity, with a predominance of Caucasian residents, alongside smaller representations of Hispanic and Asian communities.
2. Living Environment
The segment resides predominantly in a suburban area of Centennial, Colorado, characterized by its residential neighborhoods. They typically occupy single-family homes, though some may reside in townhouses or condominiums. Homeownership is common, with a majority owning their homes outright.
Neighborhood dynamics offer a sense of community and safety, with moderate population density and access to amenities such as parks, grocery stores, and healthcare facilities. Socioeconomic conditions reflect stability, although some areas may show signs of gentrification.
3. Lifestyle
Daily routines for this segment often revolve around activities that promote a healthy lifestyle. Many own cars for independent transportation, while public transit is less commonly used. Shopping preferences lean towards local markets and budget retailers like Wal-Mart, with occasional visits to higher-end stores.
Leisure activities include gardening, reading, attending community events, or participating in volunteer work. Travel behavior usually ranges from regional trips to seasonal vacations, with trips planned based on budget constraints.
Health-related habits show a focus on wellness, with many engaging in walking or attending fitness classes. Dietary preferences often reflect an inclination towards nutritious choices, though some may indulge in occasional treats.
4. Media Consumption
Traditional media preferences skew towards local news channels, public radio, and print publications such as community newsletters or newspapers. Furthermore, many enjoy programs that cover topics of interest thoroughly, such as travel shows or cooking programs.
In terms of digital behavior, online activities include social media engagement, particularly on Facebook, along with e-commerce habits that favor Amazons for practical purchases. Streaming services such as Netflix are also popular for entertainment purposes.
Cultural preferences often lean towards classic music genres and nostalgic entertainment trends, with some individuals following local influencers who resonate with their lifestyles.
5. Mindset & Values
Core beliefs and attitudes within this segment center on family, community, and maintaining a positive outlook towards aging. Aspirations often include achieving financial stability and contributing positively to local community initiatives.
Challenges faced include navigating health-related issues and potential financial strains, especially among those relying heavily on fixed incomes. Contradictions may arise, such as a desire for independence while also valuing community support.
Through this profile, we gain a nuanced understanding of the priorities and values that guide the lives of Senior Cardholders in Centennial, Colorado.
