1. Demographic Characteristics
The segment comprises households primarily in the age range of 25 to 54 years, with the most common age group being between 30 to 40 years. There is a notable variation in age distribution, including younger residents aged 18 to 24 and older residents above 55 years. The typical household composition includes a mix of single-parent households, multigenerational families, and single-person households. Families often have children aged between 5 to 18 years. Educational attainment generally varies, with a substantial proportion holding bachelor’s degrees or higher, while others have completed high school or some college education. Employment status reflects a diverse workforce with common occupations in education, healthcare, retail, and service industries, with income brackets primarily ranging from $30,000 to $75,000. Additionally, some households may rely on social support programs or display unemployment trends depending on economic conditions. The demographic profile showcases a modest level of cultural, ethnic, or racial diversity within the segment.
2. Living Environment
The geographic location of the segment is Central City, situated within Salt Lake City, Utah, which is characterized as an urban area. Residents typically occupy single-family homes, apartments, or townhouses, with a mix of both owners and renters. Neighborhood dynamics display a blend of residential stability and transitional areas, influenced by population density and safety considerations. Residents have access to amenities such as parks, grocery stores, and health facilities. Socioeconomic conditions in the area can vary, with some pockets indicating low-income neighborhoods while others may be experiencing gentrification.
3. Lifestyle
The daily routines of households in this segment often involve commuting for work, with many opting for personal vehicles, although public transit is also utilized. Shopping preferences lean towards budget retailers with some residents favoring local markets or specialty stores. Leisure activities encompass a variety of hobbies such as outdoor activities, community events, and entertainment choices like movies and dining out. Travel behaviors indicate that families may travel occasionally for vacations, typically within a moderate budget. Health-related habits vary; while some individuals maintain fitness routines and healthy diets, others may demonstrate higher incidences of smoking or dietary neglect.
4. Media Consumption
The segment demonstrates a preference for mainstream traditional media, including popular TV channels and local radio stations. In terms of digital behavior, residents are active on social media platforms and frequently engage in e-commerce, with content streaming also playing a significant role in their entertainment consumption. Some individuals utilize niche websites such as job boards or local classifieds. Cultural preferences within the segment reveal an inclination towards popular music genres, contemporary entertainment trends, and recognition of influential figures in media.
5. Mindset & Values
The core beliefs of this segment generally reflect a positive outlook on life, emphasizing values such as family, work ethics, and community involvement. Aspirations often include goals for financial stability and career advancement. Challenges faced by households may encompass socioeconomic struggles and cultural tensions, with barriers to progress sometimes evident. Contradictions in values are noted, such as a tendency towards frugality juxtaposed with moments of impulse spending, and a desire for independence alongside reliance on community support.
