1. Demographic Characteristics
The age range of the senior card holders in Cincinnati, Ohio typically falls between 65 to 85 years. The most common age group within this segment is 70 to 75 years, with notable variations including a smaller proportion of individuals aged 60 to 64 and those 86 and older. The typical household composition includes a mix of single-person households and multigenerational families, with the former being more prevalent among the oldest seniors. Many of these households do not have children living at home.
In terms of education levels, many senior card holders have completed high school, with a significant number also holding associate's degrees or some college experience. Employment status varies, with a portion of the segment being retired, while others may hold part-time jobs in service-oriented positions or low-skill jobs such as retail or custodial work. Income brackets for this group primarily fall between $20,000 to $50,000, with some relying on social support programs like Social Security and Medicare.
The cultural, ethnic, and racial diversity within this segment is largely reflective of the regional demographics, contributing to a community that values inclusivity and representation.
2. Living Environment
Senior card holders primarily reside in the suburban and urban areas of Cincinnati, with many concentrated in neighborhoods offering accessibility to healthcare and amenities. Typical housing includes single-family homes, apartments, and some assisted living facilities. A notable portion owns their homes, while others opt to rent due to financial considerations.
Neighborhood dynamics vary, with some residing in areas characterized by low population density and others in more densely populated urban environments. Safety is a common concern, and access to public amenities such as parks, grocery stores, and healthcare facilities influences livability. Socioeconomic conditions of the areas range from stable middle-income communities to neighborhoods experiencing gentrification.
3. Lifestyle
The daily routines of this demographic usually involve limited travel, with many relying on personal vehicles for transportation. Public transit is utilized by a smaller number of seniors, particularly those who do not drive. Shopping preferences lean towards budget retailers and local markets, with occasional visits to larger retailers.
Leisure activities encompass a range of hobbies including gardening, reading, and social clubs. Entertainment choices often consist of community events and live performances. Travel behavior typically includes short trips within Ohio or nearby states, often limited by budget constraints.
Health-related habits reveal a mixed approach, with varying adherence to fitness routines and dietary preferences often prioritizing nutritious meals to maintain health.
4. Media Consumption
Traditional media preferences among senior card holders include local news broadcasts, classical music radio stations, and community newspapers. Many are less engaged with online platforms; however, some participate in social media to connect with family and friends, primarily using Facebook.
Online activities might include occasional shopping on e-commerce platforms and content streaming, although this varies widely among the segment. Notable cultural preferences often center around nostalgic music and popular television shows from their youth.
5. Mindset & Values
The core beliefs and attitudes of senior card holders center on the value of family, community, and financial stability. Many aspire to remain independent while contributing positively to their communities. Challenges faced include navigating socioeconomic struggles and barriers to accessing healthcare and support services.
Contradictions in their values or behaviors may emerge, such as prioritizing frugality yet engaging in sporadic impulse spending. This may reflect their desire for independence versus the need for community reliance.
