1. Demographic Characteristics
The age range of the segment, Middle Income Seniors in Cleveland, Ohio, typically spans from 65 to 80 years, with the most common age group being 75 to 79 years. There are notable variations, particularly with a smaller cohort of seniors below 65 who may still be classified within this demographic due to socioeconomic status. The typical household composition often includes single-person households, with some multigenerational families present. Few households may comprise single-parent families, but the majority are older couples or individuals. The education levels vary, with many having completed high school or obtained varied levels of higher education. Employment status shows that a significant portion of this group is retired, relying on fixed incomes, with common occupations prior to retirement including teaching, healthcare, and skilled trades. Income brackets usually command around $30,000 to $50,000 per year, but some may rely on social support programs such as Social Security and Medicare. Cultural, ethnic, or racial diversity within this segment is present but not quantified accurately; predominantly, they include individuals of various backgrounds.
2. Living Environment
The segment resides primarily in urban areas of Cleveland, Ohio, with some individuals located in the suburbs. They typically occupy single-family homes and apartments, often owning rather than renting. The neighborhood dynamics tend to vary, with factors such as population density and safety differing significantly from one area to another. Access to amenities like grocery stores, healthcare facilities, and public transportation can be adequate in some neighborhoods but limited in others. The socioeconomic conditions of these communities can range from lower-income neighborhoods to those experiencing gentrification.
3. Lifestyle
The daily routines of Middle Income Seniors in this segment often include local transportation methods such as car ownership and occasional reliance on public transit. Shopping preferences lean towards budget retailers for grocery and essential items, while leisure activities may encompass hobbies like gardening, reading, and participation in local community events. Entertainment choices may include visiting local theaters or engaging in family gatherings. Travel behaviors might manifest as seasonal trips to nearby attractions or infrequent longer vacations, motivated by budget considerations. Health-related habits display variability, with many adopting health-conscious diets and participating in light fitness routines, while issues like smoking may still persist among some individuals.
4. Media Consumption
The segment shows loyalty to traditional media, favoring TV channels that provide news and entertainment suitable for their age, such as public broadcasting stations. Radio stations typically feature oldies and talk shows focused on health or senior issues. Digital behavior reveals an increase in online activities, specifically the use of social media platforms for keeping in touch with family, engaging in e-commerce for shopping needs, and enjoying content streaming services. They may frequently visit niche websites like local community boards and classifieds. Cultural preferences include popular music from their youth, as well as engaging with genres like jazz and blues, indicating a preference for nostalgic entertainment trends.
5. Mindset & Values
The core beliefs and attitudes of Middle Income Seniors in Cleveland generally encompass values around family, community, and a steadfast view of life shaped by experience. Their aspirations typically focus on maintaining financial stability and fostering strong community ties. However, they often grapple with challenges such as socioeconomic struggles, including rising healthcare costs and limited pensions. Contradictions may emerge in their behaviors, such as a tendency towards frugality in spending, pitted against moments of impulse spending during social outings, while a desire for independence often clashes with necessary community reliance for support services. This overview provides a nuanced understanding of their mindset and priorities.
