1. Demographic Characteristics
The age range of senior card holders in Cleveland, Ohio, typically spans from 65 to 85 years, with the most common age group being those aged 70-75. This demographic often includes a mix of single-person households, as well as multigenerational families, comprising parents living with adult children or grandchildren. Children in these households are generally older teens or young adults. Education levels vary, but many individuals have completed high school, and a significant portion holds associate or bachelor's degrees. Employment status leans towards retirement, with many relying on fixed incomes, although some continue to work in part-time or flexible roles. Common occupations for this group can include retired educators, healthcare workers, and administrative roles. Income levels primarily fall into the lower to middle-income brackets, with a noteworthy reliance on social security and other support programs. The segment exhibits a moderate level of cultural, ethnic, and racial diversity.
2. Living Environment
Senior card holders in Cleveland primarily reside in urban and suburban areas. Housing types vary, but many occupy single-family homes or condominiums, with a significant number owning their residences. The neighborhood dynamics often reflect a mix of low to moderate income settings, with attention towards safety, access to public services, and community amenities. Some neighborhoods are characterized as gentrifying, making accessibility to affordable housing and services a significant concern.
3. Lifestyle
Daily routines for senior card holders tend to emphasize community engagement and local life. Transportation preferences are often mixed, with many owning vehicles, while others depend on public transit or walking. Shopping habits generally indicate a preference for budget retailers and local markets, prioritizing value. Leisure activities include gardening, reading, and attending local community events. Travel is typically infrequent, focusing on local or regional destinations, often constrained by budget limits. Health-related habits may include a decline in physical activity and a focus on nutritious diets, although challenges such as chronic health issues may persist.
4. Media Consumption
In terms of traditional media preferences, senior card holders favor news and family-oriented programming on channels like PBS and local networks. They may listen to classic rock or oldies radio stations. On the digital front, this segment actively engages in social media, particularly Facebook for family connections. E-commerce is growing, with many participating in online shopping, often focusing on essentials. Content streaming is increasingly popular, with many choosing documentaries or familiar shows. Niche websites for community services and health resources are also frequently visited.
5. Mindset & Values
The core beliefs of senior card holders often emphasize family values, community support, and financial responsibility. Their aspirations mainly focus on financial stability and contributing positively to their communities. However, they may face challenges such as economic insecurity and maintaining independence in the face of health-related and social barriers. Contradictory behaviors can arise, such as the tension between frugality and impulsive purchasing or a strong desire for independence versus community reliance for support resources.
