1. Demographic Characteristics
The age range of households in College Station, Texas, varies widely, with the most common age group being 25 to 34 years. Notable variations include a significant population of residents aged 18 to 24 years, particularly due to the presence of students. The typical household composition is diverse, with single-person households and multigenerational families forming a substantial portion of the demographic. Children are present in many households, predominantly in families with young adults.
In terms of education, many residents have attained a college degree, reflecting the influence of the nearby university. Employment status is varied, with common occupations in education, healthcare, and retail sectors, and the income brackets typically range from $40,000 to $75,000 per year. Some households rely on social support programs, especially in lower-income areas, and unemployment trends show fluctuations aligning with local economic conditions. The community exhibits a moderate level of cultural and ethnic diversity, incorporating a mix of various racial and cultural backgrounds.
2. Living Environment
College Station is primarily an urban environment, characterized by a concentration of amenities and services. Residents typically occupy a mix of single-family homes, student apartments, and shared housing. Ownership rates are balanced, with many choosing to rent, especially among younger individuals. Neighborhood dynamics vary, with livability factors like population density being moderate and safety levels generally perceived as high. Access to amenities is adequate, though some areas may experience economic disparity, with pockets of low-income neighborhoods.
3. Lifestyle
The daily routines of households in this segment often include commuting via personal vehicles, supplemented by public transit options available for those in need. Shopping preferences lean towards budget-friendly retailers and local markets. Leisure activities are diverse, with many enjoying outdoor pursuits, sports, and community events, while entertainment choices often include movie outings and live music.Travel behaviors typically reflect a focus on domestic destinations, with budget constraints influencing travel frequency and choice.
Health-related habits show a tendency towards fitness and wellness, with some residents engaging in regular exercise routines, while dietary preferences vary widely.
4. Media Consumption
Traditional media preferences include local TV channels and radio stations, which cater to community news and entertainment. Digital behavior is characterized by active use of social media platforms, e-commerce sites, and streaming services. Some residents also utilize niche websites for job searching and community classifieds. Cultural preferences reflect popular music genres such as country and pop, along with a keen interest in local entertainment trends.
5. Mindset & Values
The core beliefs of this segment generally promote a strong focus on family, education, and community involvement. Aspirations typically include achieving financial stability and seeking career advancement. Challenges faced by households may range from economic struggles to issues relating to community cohesion. Notably, there may exist contradictions between values, such as the desire for independence versus reliance on community resources.
