1. Demographic Characteristics
The segment includes a wide range of ages, with the most common age group being 25 to 44 years. Notable variations exist, with a significant number of households led by individuals aged 45 to 64 years. Typical household compositions vary and include single-parent households, multigenerational families, and a considerable number of single-person households. Many households have children, with a focus on ages ranging from 0 to 18 years.
Education levels are diverse, with a considerable proportion of the households holding bachelor's degrees or higher. The employment status indicates a mix of full-time and part-time workers, along with a notable segment of unemployed individuals seeking work. Common occupations include roles in healthcare, education, and retail, with income brackets typically falling within the range of $50,000 to $100,000. Some households may rely on social support programs or experience unemployment trends, particularly in certain sectors.
In terms of cultural diversity, the segment showcases a mixture of ethnic and racial backgrounds, contributing to a vibrant community fabric within Colorado Springs.
2. Living Environment
The geographic location of this segment is predominantly suburban, with residents living in and around the city of Colorado Springs. Housing types include single-family homes, townhouses, and apartments, with a mix of renters and homeowners. Neighborhood dynamics reflect a range of livability factors, including varied population densities, relative safety, and access to various amenities such as parks and shopping centers.
The socioeconomic conditions reveal a spectrum from low-income neighborhoods to areas experiencing gentrification and growth, further enhancing the diverse living conditions across the segment.
3. Lifestyle
Daily routines vary widely among the segment's members. Many individuals employ car ownership as their primary mode of transportation, while others may utilize public transit services or opt for walking/biking as alternatives. Shopping preferences lean towards budget retailers, but there is also a segment that indulges in luxury brands or frequents local markets for fresh goods.
Leisure activities range from engaging in outdoor sports to attending community events or enjoying hobbies such as crafting and reading. Travel behaviors indicate varied preferences, with individuals frequently traveling to nearby destinations within Colorado and occasionally beyond, though often within a tight budget.
Health-related habits reflect a mix of approaches, with some members focusing on fitness routines and healthy eating, while others may struggle with habits such as smoking and insufficient exercise.
4. Media Consumption
Traditional media preferences show a tendency towards popular TV channels, local radio stations, and mainstream print publications. In contrast, digital behavior displays extensive use of social media platforms, browsing e-commerce sites, and engaging with content streaming services.
Segment members also frequent niche websites such as job boards and classifieds, indicating a broad digital presence. Cultural preferences showcase trends in popular music genres, entertainment selections, and a few notable influencers that resonate with the community.
5. Mindset & Values
The core beliefs and attitudes within the segment encompass a mix of optimism and pragmatism regarding life and work. Family and community hold significant weight in their values, with many aspiring towards financial stability and career advancement.
Challenges faced by this segment often include socioeconomic struggles, alongside cultural tensions that occasionally arise due to diversity. Contradictions in values may manifest as a tendency towards frugality juxtaposed with occasional impulse spending, as well as a yearning for independence countered by a reliance on community resources.
