1. Demographic Characteristics
The age range of the middle-income renters in Colorado Springs is generally between 25 and 45 years old. The most common age group within this segment tends to be 30 to 34 years. Typical household compositions include a mixture of single-parent households, multigenerational families, and some single-person households. A notable percentage of these households have children, with ages often ranging from infants to teenagers. In terms of education levels, many individuals possess at least a high school diploma, with a significant portion holding associate degrees or bachelor’s degrees, reflecting the educational attainment in this demographic. Employment status often includes full-time jobs, with common occupations spanning healthcare, education, and service industries. The typical income bracket for these households is around $50,000 to $75,000 annually, and some may rely on social support programs or have faced unemployment trends in recent years. The segment exhibits a level of cultural, ethnic, and racial diversity, though specific data on racial distribution is not available.
2. Living Environment
This segment predominantly resides in the suburban areas of Colorado Springs, where they are likely to live in regions such as Broadmoor or Fountain. The typical housing occupied is often rented apartments or small single-family homes, as ownership may be less prevalent among renters. Neighborhood dynamics reflect livability factors such as moderate population density, with a mix of safe areas and those experiencing revitalization efforts. Access to amenities like parks, grocery stores, and schools exists, although some households may face socioeconomic challenges characteristic of lower-income neighborhoods.
3. Lifestyle
The daily routines of this segment typically involve commuting for work or running errands, with transportation habits showing a blend of car ownership, occasional use of public transit, and some relying on biking or walking where feasible. Shopping preferences lean towards budget-friendly retailers and local markets, reflecting a focus on affordability. Leisure activities commonly include outdoor activities, local community events, and family gatherings. Travel behaviors may be constrained, with families opting for affordable vacations or local excursions rather than extravagant trips. Regarding health-related habits, many individuals are attentive to their well-being, incorporating fitness routines into their lives, with varied dietary preferences that often emphasize healthy eating.
4. Media Consumption
The traditional media preferences of this segment can include favored TV channels such as ABC or NBC, local radio stations, and community publications that highlight local events. Shifting to digital behavior, their online activities are varied, including engaging in social media platforms, utilizing e-commerce for shopping, and streaming content through popular services like Netflix or Hulu. Some may also browse niche websites such as job boards for employment opportunities or classifieds for local services. Cultural preferences reflect a mix of interests, including popular music genres and local entertainment trends.
5. Mindset & Values
The core beliefs of middle-income renters in this segment emphasize financial stability and the importance of family and community. Aspirations typically include goals for career advancement and making a positive community impact. Challenges faced can involve navigating societal issues, competition in the job market, and sometimes, financial insecurity. This demographic may exhibit contradictions, such as the balance between frugality and occasional impulse spending, reflecting broader societal norms around consumption and responsibility. Their mindset highlights a blend of practicality and aspiration, balancing immediate needs with long-term goals.
