1. Demographic Characteristics
The segment of Senior Card Holders in Colorado Springs, Colorado, typically ranges from ages 65 to 85, with the most common age group being 70 to 75 years old. This segment often includes single-person households and multigenerational families. The presence of children is generally minimal, as many seniors are empty nesters. Education levels vary, but many hold high school diplomas or some college experience, with a notable portion having bachelor’s degrees. In terms of employment, some seniors may still work in part-time roles in fields such as retail, hospitality, or consulting; however, many rely on fixed incomes from retirement funds or social security. Their income brackets range from $20,000 to $50,000 annually, with some dependence on social support programs. Culturally, this segment is primarily composed of Caucasians, but there exists a degree of ethnic diversity, including Hispanic and Black populations.
2. Living Environment
The Senior Card Holders in Colorado Springs predominantly reside in a suburban environment with easy access to urban amenities. Housing types vary, but many live in single-family homes, with a mix of owned and rental properties. Neighborhood dynamics are generally favorable, featuring low population density, safe streets, and close proximity to grocery stores and health services. Socioeconomic conditions vary, with some areas experiencing gentrification while others may fall into low-income neighborhoods.
3. Lifestyle
Daily routines for this segment often include reliance on car transportation, though some may utilize public transit or engage in walking. Shopping preferences lean towards local markets and budget retailers, although visits to higher-end stores occur occasionally. Leisure activities involve hobbies such as gardening and reading, along with enjoying community events. Traveling can be limited, but when it occurs, seniors often choose nearby destinations and prioritize budget-friendly options. Health-related habits generally reflect a focus on fitness through walking or community exercise classes, with dietary preferences aimed at healthier choices.
4. Media Consumption
In terms of traditional media, seniors prefer established TV channels, local news, and publications that cater to older audiences. Their digital behavior includes a growing proficiency in social media, particularly platforms like Facebook, which helps them stay connected. E-commerce usage is present but tends to focus on essential items. Leisurely activities often involve streaming platforms for movies and shows. Cultural preferences include classic music and entertainment trends that resonate with their generational experiences.
5. Mindset & Values
The core beliefs of Senior Card Holders emphasize family, community, and stability. Their outlook on life often fosters aspirations for financial security and contributing positively to their communities. Challenges faced include dealing with health issues and varying socioeconomic struggles. Contradictions in values may arise, such as a desire for independence while occasionally depending on community services for assistance.
