1. Demographic Characteristics
The Senior Card Holders segment in Contra Costa County, California, primarily consists of individuals aged between 64 and over 100 years. The most common age groups within this range include those aged 66-67 and 68-69. Typically, households are composed of older adults who may live alone, with some multi-generational family structures present. Few households contain children, reflecting the demographic's senior status.
Most individuals in this segment possess varying education levels, with a notable portion having completed high school and some attaining higher education degrees. In terms of employment, many are retired, although a small percentage may still be engaged in part-time work or volunteer positions. Income brackets are generally low to moderate, with some relying on social support programs for financial assistance. Cultural, ethnic, and racial diversity exists within the segment, encapsulating a range of backgrounds.
2. Living Environment
This segment resides within both urban and suburban areas of Contra Costa County, with notable cities including Walnut Creek and Concord. Many occupy single-family homes or apartments, with a mix of owners and renters present. Neighborhood dynamics include varying levels of population density, with some regions characterized as safe and accessible, while others may contend with low-income conditions. Access to essential amenities such as healthcare, grocery stores, and recreational areas is often prioritized.
3. Lifestyle
Daily routines for this segment involve a mixture of transportation methods, including private vehicle ownership and public transit usage, with many also opting for walking or biking for local errands. Shopping preferences often skew towards budget retailers and nearby local markets, although some may indulge in upscale shopping when financially feasible. Leisure activities typically include hobbies such as gardening, reading, and participating in community events, with travel occurring occasionally but generally constrained by budget limitations. Health-related habits vary, with many prioritizing fitness and nutrition, while a portion might exhibit smoking or sedentary habits.
4. Media Consumption
In terms of traditional media preferences, this segment tends to favor certain television channels, radio stations, and print publications that cater to senior interests. Online, they may engage with social media platforms primarily for connection and community, though e-commerce usage is growing. Streaming services are increasingly popular for entertainment, while niche websites focusing on senior services come into play as well. Cultural preferences include genres of music and entertainment trends that resonate with older audiences.
5. Mindset & Values
The core beliefs of the Senior Card Holders segment typically center around family, community support, and financial security. Aspirations often lean towards maintaining well-being and staying engaged in community life. However, challenges such as economic struggles or accessing healthcare may impact their outlook. Contradictions can arise, evidenced by behaviors like frugality in general spending that sometimes contrasts with occasional impulse purchases, showcasing a complex relationship with financial decision-making.
Racial Distribution
Data on the racial distribution within this segment is not available.
