1. Demographic Characteristics
The age range of the segment includes individuals from young children to elderly adults, with the most common age group being adults aged 30 to 49 years. Notable variations may include a significant number of young families and elderly residents. Typical household compositions consist of family units, with a mixture of single-parent households and multigenerational families. Some households are single-person households, especially among elderly residents.
In terms of children, many households have school-aged children, while some may have younger children or no children at all.Education levels vary, with a considerable portion of adults having attained at least a high school diploma, and a smaller percentage holding college degrees. Employment status within the group shows a mix of full-time, part-time, and unemployed individuals, with common occupations spanning service, healthcare, and retail sectors. Income brackets typically range from low to middle, with some relying on social support programs due to economic challenges.
Cultural, ethnic, and racial diversity is present, although specific data on racial distribution is not available.
2. Living Environment
The segment resides in a suburban area within the Coronado neighborhood of Kansas City, Kansas. They primarily occupy single-family homes, with some living in apartments or shared housing. Homeownership is relatively common, although a notable portion may rent.
The neighborhood dynamics include varying population densities, with many areas being family-friendly and access to amenities such as schools, parks, and shopping centers. Safety is viewed positively, though some sections may face socio-economic challenges, typically characterized as low-income neighborhoods.
3. Lifestyle
Daily routines within this demographic often involve commuting via personal vehicles, while others utilize public transit for work or school. Shopping preferences include a mix of budget retailers and local markets catering to their needs.
Leisure activities may involve family-oriented outings, outdoor sports, and community events. Entertainment choices may consist of local festivals, movie outings, and dining at local restaurants. Travel behaviors typically indicate limited but occasional family trips, often constrained by budget.
Health-related habits vary, showing a mix of fitness routines such as walking and gym attendance, while dietary preferences may lean towards cost-effective meal options, with some showing interest in healthy eating.
4. Media Consumption
Traditional media preferences for the segment include local TV channels that feature community news and family programming, along with radio stations that play popular music and talk shows. Print publications often include regional newspapers focusing on community events.
In the digital landscape, social media platforms such as Facebook and Instagram are prevalent, with e-commerce habits leaning towards budget-friendly online shopping. Content streaming services like Netflix may also see significant usage.
Cultural preferences include a mix of popular music genres such as country and R&B, with community events often showcasing local artists and influences.
5. Mindset & Values
The core beliefs and attitudes of this segment prioritize family and community, with aspirations centered around financial stability and career advancement. Many residents value their neighborhood connections and strive for a positive community impact.
Challenges faced by individuals in this segment may include socioeconomic struggles and barriers to progress, which can manifest in frustrations with access to resources and opportunities. Some contradictions may exist, such as a tendency towards frugality in daily spending contrasted by occasional impulse purchases driven by family needs.
