Demographic Characteristics
The segment consists of households in Corrales South Industrial, Rio Rancho, New Mexico, with a varied age range. The most common age group likely falls between 30 to 50 years, indicative of a working-age population. Single-parent households and multigenerational families are present, with many of these families hosting children who range from infants to teenagers. Education levels vary, with a mix of high school diplomas and bachelor's degrees represented. Employment status shows a blend of full-time, part-time, and some households relying on social support programs. Common occupations may include manufacturing, retail, and service jobs, with income levels typically ranging from $40,000 to $70,000 annually. The community exhibits a moderate level of cultural, ethnic, and racial diversity, although specific distribution data is not available.
Living Environment
The segment resides in a suburban area, near the developing region of Rio Rancho. Households typically consist of single-family homes, with a mix of both renting and homeownership. Neighborhood dynamics suggest a generally stable environment with decent livability factors, though some areas may experience fluctuations in population density. Access to amenities such as parks, schools, and shopping centers contributes to the community's attractiveness. The socioeconomic landscape is characterized by a range of income levels, with some sections presenting low-income challenges while others are undergoing gentrification.
Lifestyle
The daily routines of households in this segment predominantly involve the use of personal vehicles for transport, with limited reliance on public transit. Shopping preferences skew towards budget retailers, although some may visit local markets for fresh produce. Leisure activities often include outdoor events, family gatherings, and community celebrations. While travel occurs, it is generally constrained by budget considerations, with frequent regional visits rather than international trips. Health-related habits vary widely, including fitness routines in the form of regular exercise and dietary choices leaning towards balanced meals, though some individuals may indulge in smoking or less healthy eating patterns.
Media Consumption
Media consumption reflects classic preferences as well as modern trends. Traditional media includes local news channels, talk radio stations, and community-focused publications. Digitally, the segment engages with popular social media platforms, often using them for news, e-commerce, and the occasional content streaming. Popular music genres may skew towards country, pop, and rock, reflecting the community's tastes. Additionally, niche websites focusing on job postings and classifieds are commonly utilized by this demographic.
Mindset & Values
The core beliefs of the segment reflect a balance between personal aspirations for financial stability, career advancement, and a strong emphasis on family and community involvement. Challenges persist, particularly related to economic fluctuations and potential cultural tensions. Notably, there may be contradictions in behavior, such as a tendency towards frugality juxtaposed with moments of impulse spending, highlighting the complex nature of their values and priorities. These nuances paint a broader picture of a community that values progress while navigating various obstacles.
