1. Demographic Characteristics
The segment in Curtis Bay, Glen Burnie, Maryland, features a diverse age range, with the most common age group being 25 to 44 years. Notable variations include a significant proportion of children under the age of 18, suggesting a family-oriented community. Typical household compositions often consist of single-parent households, multigenerational families, and single-person households. In terms of education, a mix of high school diplomas and some college experience is prevalent, while employment status reflects service industries and manufacturing jobs, with income brackets generally falling within the low to moderate range. The segment may show a reliance on social support programs due to economic conditions. The area presents a cultural and ethnic diversity, contributing to various community dynamics.
2. Living Environment
The households reside in a suburban area, characterized by a mix of urban and suburban dynamics. Housing types predominantly include single-family homes, with many residents opting to rent rather than own. Neighborhood dynamics highlight average population density alongside considerations for safety and access to basic amenities. Socioeconomic conditions present in the area may include features of low-income neighborhoods, underscoring the community's challenges.
3. Lifestyle
Daily routines within this segment often prioritize public transit usage, with varying degrees of car ownership. Shopping preferences tend to lean towards budget retailers, though there is a presence of local markets. Leisure activities often include community engagement, with popular hobbies and entertainment choices reflecting a taste for local culture. Travel behaviors are usually constrained by budget considerations, with limited frequency and popular destinations within nearby regions. Health-related habits show a mixed approach, with fitness routines and dietary preferences varying across households.
4. Media Consumption
Traditional media preferences include favored local TV channels and community radio stations. On the digital front, the segment engages in online activities through social media platforms, showing an affinity for e-commerce and content streaming services. Use of niche websites like job boards is common. Cultural preferences manifest in popular music genres and regional entertainment trends that resonate within their community, highlighting the significance of local influencers.
5. Mindset & Values
The core beliefs of this segment center around a strong emphasis on family, community involvement, and a desire for financial stability. Aspirations often include career advancement and making a positive community impact. However, challenges such as socioeconomic struggles and barriers to progress are present. There can also be contradictions in their values, balancing frugality with impulse spending, while displaying a mix of seeking independence against a reliance on community support.
