1. Demographic Characteristics
The age range of the segment in Daviess County, Kentucky, spans from young children to seniors, with the most common age group being adults aged 30-49. Notable variations include a substantial elderly population aged 65 and older. Household compositions typically feature families with children, including both single-parent households and multigenerational families, as well as single-person households. Families with children often have school-aged children, typically ranging from 5 to 18 years old. The education levels of residents vary, with a significant portion having high school diplomas, while others hold college degrees. Common occupations include roles in healthcare, education, and manufacturing, with income brackets frequently falling between $40,000 to $70,000 annually. There is some reliance on social support programs, reflecting unemployment trends that occasionally exceed the national average. Racial and ethnic diversity within Daviess County is limited, predominantly consisting of White residents, with a small representation of other minority groups.
2. Living Environment
Residents of Daviess County primarily reside in suburban and rural areas, with notable cities such as Owensboro serving as a central urban hub. Housing types among households vary, including single-family homes and, to a lesser extent, apartments. Homeownership rates are relatively high, but rental properties are also present, particularly in urban areas. Neighborhood dynamics reflect a mix of livability factors, including low population density in rural areas and more vibrant community interactions in suburban regions. While many neighborhoods are safe and family-friendly, some areas face challenges related to socioeconomic conditions, including pockets of low-income households.
3. Lifestyle
The daily routines of Daviess County residents commonly involve personal vehicle use, with some residents relying on public transportation occasionally. Shopping preferences tend toward budget retailers and local markets, with an appreciation for community-oriented businesses. Leisure activities typically encompass outdoor pursuits, sports events, and family gatherings. Residents tend to vacation regionally, with budget constraints influencing travel choices. In terms of health-related habits, there is a mix of fitness routines, though some individuals engage in smoking or unhealthy eating practices.
4. Media Consumption
The segment shows a preference for traditional media, favoring local TV channels and radio stations that provide community news, along with regional print publications. Digitally, many residents engage with social media platforms, often for connecting with friends and local community groups. E-commerce is also popular, particularly for everyday purchases. Entertainment trends include mainstream music genres such as country and pop, alongside the following of local influencers and events, indicating a strong connection to community culture.
5. Mindset & Values
Core beliefs of the Daviess County segment emphasize the importance of family and community, with many individuals aspiring for financial stability and career advancement. Challenges include socioeconomic struggles and occasional cultural tensions, particularly among differing values and lifestyles. There are noted contradictions in behaviors, for example, a tendency toward frugality balanced against occasional impulsive spending. Overall, the mindset of residents reflects a desire to contribute positively to their families and communities while navigating the broader economic landscape.
