Demographic Characteristics
The affluent homeowners segment in Dayton, Ohio typically encompasses an age range of 30 to 55 years, with the most common age group falling between 35 and 45 years. Notable variations include younger households with children and older homeowners who may be empty nesters. The typical household composition consists of family structures such as dual-income families, a mix of single-parent households, and multigenerational families, with many families having children aged 0 to 18 years. Education levels are predominantly high, with a significant proportion holding bachelor’s degrees or higher. Common occupations within this segment include professionals, managers, and business owners, contributing to household incomes generally ranging from $100,000 to $250,000+. There is a low reliance on social support programs, and unemployment rates are notably low. Ethnic diversity within the segment leans towards being predominantly White, though there are representations from other racial and ethnic groups.
Living Environment
The geographical location of this segment is primarily suburban, with many residing in well-established neighborhoods in the greater Dayton area. Typical housing includes single-family homes which are predominantly owned rather than rented. Neighborhood dynamics suggest a high level of livability, characterized by low population density, safe environments, and accessibility to amenities such as parks, shopping centers, and schools. The socioeconomic conditions of the area are generally affluent, often steering clear of low-income or gentrifying areas.
Lifestyle
The daily routines of affluent homeowners in Dayton often involve car ownership with a preference for personal vehicles due to limited public transit options. Their shopping preferences vary, with a tendency to favor luxury brands and upscale retailers rather than budget options. Leisure activities include traveling to popular domestic and international destinations, often several times a year and within a moderate budget range. Hobbies may encompass fitness activities, cultural experiences, and dining out, alongside a focus on health-related habits that include regular exercise, balanced diets, and minimal smoking.
Media Consumption
Traditional media consumption within this segment shows a preference for premium TV channels and high-quality print publications. Digital behavior includes active participation in social media, frequent use of e-commerce platforms, and a penchant for content streaming services. They often explore niche websites for specific interests, such as job boards or community classifieds. Cultural preferences lean towards contemporary music genres, popular entertainment trends, and following certain influencers relevant to their lifestyle.
Mindset & Values
The core beliefs of this segment emphasize a positive outlook on life, prioritizing financial stability and career advancement. Homeowners value strong family bonds and community engagement, aspiring to make a positive impact locally. Challenges include maintaining work-life balance and navigating cultural tensions in an evolving economic landscape. Often, there are contradictions in values, like the tension between frugality and occasional impulse spending, reflecting a complex understanding of independence versus reliance on community resources.
