1. Demographic Characteristics
The age range of the segment largely spans from 25 to 54 years, with the most common age group being 35 to 44 years. This group exhibits notable variations, including a significant portion of young adults aged 18 to 24 and older adults 55 years and above. The typical household composition includes single-parent households, multigenerational families, and single-person households. Many households contain children, particularly those in the age range of 0 to 17 years. Education levels tend to be varied, with a notable presence of individuals possessing high school diplomas and associate degrees, while a smaller percentage holds bachelor's degrees or higher. Employment status shows a mix of full-time and part-time employment, with common occupations in the service, manufacturing, and healthcare sectors. Income brackets primarily fall within $30,000 to $75,000, and some households exhibit reliance on social support programs due to job instability. Cultural, ethnic, and racial diversity within this segment includes a mix of various backgrounds, contributing to a vibrant community.
2. Living Environment
The geographic location of the segment is primarily within the urban areas of Dayton, Ohio. Households typically reside in a mix of single-family homes, apartments, and some shared housing arrangements, with renting being common among the younger population, while established families may own their homes. Neighborhood dynamics encompass factors like population density, which varies across different parts of the city, as well as safety, with some areas experiencing higher crime rates than others. Access to amenities such as schools, parks, and grocery stores can influence livability, and socioeconomic conditions reflecting low-income neighborhoods are present, alongside areas undergoing gentrification.
3. Lifestyle
The daily routines of the segment reveal a reliance on car ownership for transportation, though some individuals utilize public transit options. Shopping preferences skew towards budget retailers and local markets, with limited engagement in luxury brands. Leisure activities often include family-oriented events and community gatherings, while popular entertainment choices are centered around movies, live music, and sports. Travel behaviors vary, with occasional trips to nearby destinations, often constrained by budget considerations. Health-related habits include a mix of fitness routines, with some individuals participating regularly in exercise programs, while dietary preferences range from fast food to home-cooked meals, heavily influenced by economic factors.
4. Media Consumption
The segment exhibits a blend of traditional media preferences, favoring television channels focused on news, sports, and entertainment. Radio station preferences lean towards local talk shows and music channels popular among the community. In the digital realm, online activities include frequent use of social media platforms for connection and information sharing, alongside established e-commerce habits for everyday purchases. Streaming services for entertainment are also highly utilized. Cultural preferences reflect a diverse taste in music genres such as hip-hop, rock, and R&B, with popular influencers impacting youth trends.
5. Mindset & Values
The core beliefs and attitudes of the segment highlight a strong value placed on family and community, reflecting aspirations towards financial stability and career advancement. Challenges faced include socioeconomic struggles, with many individuals grappling with job security and educational access. Contradictions may arise in their values, such as the balance between frugality and impulse spending, with individuals navigating between independent lifestyles and the need for community support. These insights contribute to a nuanced understanding of their mindset and priorities.
