1. Demographic Characteristics
The age range of the segment primarily spans from 25 to 34 years, representing the most common age group among college-educated renters in Dayton, Ohio. Notable variations include a smaller cohort within the 18 to 24 age range, likely consisting of recent graduates. The typical household composition features single-person households along with a number of couples without children. There is also a presence of single-parent households with children aged from 0 to 10 years.
In terms of education levels, the majority of this segment possess a bachelor's degree or higher, with fields of study varying across sectors. Employment status is generally stable, with a significant portion engaged in service-oriented occupations, healthcare, and technology. Typical income brackets range from $40,000 to $70,000 annually, and while most individuals are employed full-time, some may rely on social support programs during periods of transition.
Culturally, the segment exhibits ethnic and racial diversity, contributing to a rich variety of social customs and practices within the community, even though precise racial distribution data remains unavailable.
2. Living Environment
This segment resides predominantly in urban areas of Dayton, Ohio, characterized by a mix of suburban neighborhoods nearby. The housing typically consists of apartments or condominiums, with the majority of individuals and families choosing to rent rather than own. Neighborhood dynamics often reflect a blend of affordability and access to amenities, including grocery stores, public transportation, and parks.
Population density tends to be moderate, contributing to a decent sense of community. Safety varies across districts, with some areas experiencing gentrification while others may struggle with socioeconomic challenges.
3. Lifestyle
The daily routines of this segment are shaped by diverse transportation habits, with many individuals owning personal vehicles, while others utilize public transit or opt for biking within urban locales. Shopping preferences gravitate towards a blend of budget retailers and local markets, often influenced by economic considerations.
Leisure activities showcase a range of interests such as outdoor entertainment, fitness, and social gatherings with friends. Regarding travel behaviors, this segment typically prioritizes local destinations or affordable trips due to budget constraints.
Health-related habits vary but generally emphasize a mix of fitness routines and varying dietary preferences, with some individuals leaning towards health-conscious choices while others may indulge occasionally.
4. Media Consumption
This segment displays a preference for traditional media that includes popular TV channels focused on entertainment and news. Commonly listened-to radio stations encompass those that feature various music genres along with talk shows that resonate with their values.
In the digital realm, their online activities predominantly involve social media use, particularly platforms that facilitate connectivity and trend sharing. E-commerce has also become a staple for shopping, especially with the rise of online marketplaces.
Cultural preferences reflect an inclination towards contemporary music genres and influencers who resonate with their lifestyles, showcasing the segment's engagement with both mainstream and niche cultural trends.
5. Mindset & Values
The core beliefs within this segment emphasize independence, career growth, and the importance of community. Aspirations typically include goals related to financial stability and career advancement. However, they face challenges such as socioeconomic struggles and cultural tensions that can hinder progress.
Contradictions often emerge in their values and behaviors, for instance, a tendency towards frugality may clash with impulsive spending during social outings. Additionally, while many individuals value community support, they may still prioritize personal independence.
