1. Demographic Characteristics
The segment primarily includes a diverse range of ages, with a notable concentration in the 35 to 50 age group. There is a variation with younger families and retirees also present. Typical household compositions include multigenerational families and single-parent households, with varying numbers of children, predominantly aged between 5 and 18.
Education levels within this demographic typically hover around some college or bachelor’s degrees, with many engaged in professional roles. Common occupations noted are in education, healthcare, and technology. Income brackets generally range from $50,000 to $100,000, with some reliance on social support programs being present, particularly among single-parent households and low-income families.
In terms of cultural, ethnic, or racial diversity, the segment reflects a mix of ethnic backgrounds, although specific racial distribution data is not available.
2. Living Environment
Del Monte Park is positioned in a suburban area of Pacific Grove, California. The households typically reside in single-family homes, with many individuals owning their properties while others may be renting.
Neighborhood dynamics reveal a safe and community-oriented environment, characterized by moderate population density and accessibility to local amenities such as parks and shops. The overall socioeconomic conditions suggest a stable community, with some areas undergoing gentrification.
3. Lifestyle
Daily routines include a mix of car ownership and occasional use of public transit. Shopping preferences lean towards local markets and modest retailers, with families often prioritizing budget-friendly options.
Popular leisure activities encompass hiking, community events, and family-oriented entertainment. Travel behaviors are typically budget-conscious with occasional local getaways. Health-related habits may vary, with some individuals engaging in fitness routines while others may lean towards less healthy dietary choices.
4. Media Consumption
Media preferences are varied, with common traditional media channels including local news, community radio, and family-oriented print publications.
In the digital sphere, social media platforms play a significant role, particularly for community engagement and marketing. E-commerce habits reflect a mix of local and larger brand purchases, while popular streaming services provide content for entertainment. The segment also engages with niche websites related to community resources and classifieds.
5. Mindset & Values
This demographic exhibits an outlook centered around family values, financial stability, and community engagement. Aspirations often include career advancement and contributing positively to community welfare.
Challenges faced by individuals in this segment may involve navigating socioeconomic struggles and the demands of a modern lifestyle. Contradictory values may emerge, with instances of frugal spending clashing with occasional indulgences in luxury items.
