1. Demographic Characteristics
The typical age range of households in Deltona, Florida, spans from young adults to seniors, with the most common age group being 35-44 years. This segment includes various household compositions, with significant representation of multigenerational families, as well as a notable portion of single-parent households. The presence of children is common, with many families having children aged under 18.
In terms of education levels, there is a mix of high school graduates and individuals with some college education, but a lower proportion holds four-year degrees. The employment status indicates a range of occupations primarily in sectors such as healthcare, retail, and manufacturing, with income brackets mainly falling below the national average. Some families exhibit reliance on social support programs or face challenges with unemployment trends.
Diversity within the segment is marked by varying levels of cultural, ethnic, and racial representation, contributing to a rich community fabric.
2. Living Environment
The geographic location of these households is primarily in a suburban area, with Deltona being a prominent city in Volusia County, Florida. The types of housing they occupy predominantly include single-family homes, with many families choosing to own rather than rent.
Neighborhood dynamics reveal a generally moderate population density with mixed safety ratings. Access to amenities such as parks, schools, and shopping centers varies, with some areas noted for their affordability yet facing challenges typical of low-income neighborhoods.
3. Lifestyle
The daily routines of this demographic typically involve car ownership for transportation, while public transit is less commonly utilized. Shopping preferences lean towards budget retailers, although some residents indulge in local markets. Leisure activities often include hobbies related to the community, such as outdoor activities and social gatherings.
Travel behaviors in this segment show a tendency towards local short trips rather than long-distance travel, often with budget constraints influencing destination choices. Health habits vary, but there is a growing awareness around fitness routines and dietary preferences aimed at improved wellness.
4. Media Consumption
In traditional media, preferred channels include local news stations and community-focused publications. Digital behavior indicates active engagement with social media platforms, alongside frequent usage of e-commerce sites for shopping and entertainment.
Popular interests also extend to streaming services and niche websites that cater to specialized interests or job placements. Cultural preferences reflect a mix of music genres and engagement with trending influencers reflecting community values.
5. Mindset & Values
The core beliefs of this segment encompass a focus on family and community, with aspirations toward financial stability and career advancement. Challenges faced include economic struggles and barriers to upward mobility, which can create a sense of tension within their values.
This demographic exhibits some contradictions, such as a desire for independence while also relying on community support. Overall, their mindset is complex, blending aspirations with societal realities.
