1. Demographic Characteristics
The segment of Professional Parents in Deltona, Florida, primarily includes individuals aged 30 to 45 years, with the most common age group being 35 to 40 years. There are notable variations as some parents are younger, particularly single-parent households, while others belong to multigenerational families that include grandparents.
Typically, these households consist of parents living with their children, averaging approximately two children per household, with the ages of children ranging from infants to teenagers. Educationally, this segment is well-educated, with the majority holding at least a bachelor’s degree. Employment statistics show high levels of engagement in skilled professions; common occupations include healthcare workers, educators, and IT professionals. Income levels often fall within the $50,000 to $100,000 range, with a minor percentage relying on social support programs due to fluctuations in employment trends.
This segment displays a certain degree of cultural and ethnic diversity, with representation from various racial groups.
2. Living Environment
Geographically, this group is located in a suburban area of Deltona, situated in Volusia County. Families typically reside in single-family homes rather than apartments, and the majority of them are homeowners, although some are renters. Neighborhood dynamics indicate a relatively low population density, with livability factors such as safety ratings being satisfactory and access to local amenities being robust. Socioeconomic conditions vary, and while most areas are stable, some segments may be classified as low-income neighborhoods experiencing ongoing gentrification.
3. Lifestyle
Daily routines for these parents often involve the use of personal vehicles for transportation due to limited public transit options in the suburbs. Shopping preferences lean towards budget-friendly retailers for everyday needs, while occasional luxury purchases are made for special occasions. Leisure activities encompass interests such as family outings, fitness, and various hobbies, with many families participating in community events. Travel habits show a trend towards budget-conscious vacations, prioritizing local or regional destinations. Health-related habits reveal a focus on wellness, with an increasing number of parents engaging in fitness routines, while dietary preferences lean toward healthy eating choices.
4. Media Consumption
In terms of traditional media, this segment favors channels that cater to family-oriented programming and education, including specific TV channels and popular radio stations. On the digital front, there is a strong presence on social media, with frequent use of e-commerce platforms for shopping. Content consumption also involves streaming services for family-friendly content. Additionally, niche websites focusing on parenting resources and local classifieds are utilized regularly. Cultural preferences reveal a liking for popular music genres such as pop and contemporary hits, influenced by social media trends.
5. Mindset & Values
This segment values family and the importance of education, fostering an outlook that combines ambition with a dedication to community. Core aspirations include achieving financial stability and making a positive impact in their surroundings. Challenges include navigating socioeconomic difficulties and balancing work-life dynamics, which sometimes leads to conflicts, such as the desire for independence while also relying on community support. These parents exhibit a complex relationship with finances, often showing frugality in daily spending while occasionally indulging in impulse purchases for personal or family enjoyment.
