1. Demographic Characteristics
The segment of Senior Cardholders in Deltona, Florida, primarily consists of individuals aged 65 and older, with a notable concentration in the 70-75 age range. Many members of this group tend to live in single-person households or as part of multigenerational families, often including adult children or grandchildren. Very few have dependent children at home due to the age demographic. Educated predominantly at the high school level, a number of individuals have also pursued some college education or vocational training. In terms of employment status, many are retired from roles in industries such as healthcare, education, and manufacturing. A significant portion receives social security benefits, and some may rely on other support programs. The cultural, ethnic, and racial diversity within this segment reflects a predominantly Caucasian demographic, but there is representation from other ethnic backgrounds as well.
2. Living Environment
This segment resides in the suburban area of Deltona, Florida, characterized by a mix of single-family homes and mobile home communities. Most individuals in this group tend to own their properties, although a portion may rent. Neighborhood dynamics in Deltona promote a community-oriented atmosphere, with a relatively low population density, and access to amenities such as parks and shopping centers is available. Socioeconomic conditions in the area can vary, with some neighborhoods facing challenges typical of low-income demographics, while others are experiencing gentrification.
3. Lifestyle
The daily routines of Senior Cardholders generally include reliance on personal vehicles for transportation, although some may use public transit or enjoy walking for nearby errands. Shopping preferences reflect a tendency toward budget retailers and local markets. Leisure activities often encompass gardening, arts and crafts, and visiting community events, alongside various entertainment choices such as local theater and dining out. Many travel occasionally, favoring domestic destinations within Florida or nearby states, typically on a limited budget. Health-related habits include a focus on healthy eating and fitness routines, with varying adherence to dietary restrictions based on health conditions.
4. Media Consumption
In terms of traditional media preferences, this segment gravitates towards channels that provide news and local programming, often favoring ABC or CBS affiliates, as well as country or easy listening radio stations. Digital behavior reveals a growing engagement with social media platforms such as Facebook, mainly for staying connected with friends and family. E-commerce is increasingly utilized for convenience but tends to prioritize well-known brands. They may visit niche websites for job boards or classified ads aimed at seniors. Popular cultural preferences include a strong inclination toward classic music and films, along with participation in trends that appeal to their demographic.
5. Mindset & Values
The core beliefs and attitudes of Senior Cardholders in Deltona often reflect a valuing of family and a desire for financial stability. Their aspirations typically center around maintaining independence and pursuing enjoyable activities. Challenges faced by this segment often relate to healthcare access or financial constraints, which can lead to reliance on social support systems. Some contradictions in their values may emerge, such as prioritizing frugality juxtaposed with occasional impulse spending on leisure activities, or a desire for independence balanced with the need for community support.
