1. Demographic Characteristics
The age range of the segment in Denton County, Texas, primarily includes individuals from 25 to 54 years old, with the most common age group being 35 to 44 years. The household composition typically features families with children, including single-parent households and multigenerational families. Children in these households often range from infants to teenagers. Education levels show a significant portion of residents holding a bachelor's degree or higher, while many are employed in sectors such as education, healthcare, and technology. The income brackets vary but generally fall between $50,000 and $100,000, with some households relying on social support programs or experiencing fluctuations in employment. The segment also reflects cultural, ethnic, and racial diversity, contributing to the community's richness.
2. Living Environment
Within Denton County, this segment predominantly resides in suburban areas, with notable cities such as Denton, Flower Mound, and Lewisville. Housing types vary, with many occupying single-family homes while a smaller percentage live in apartments or shared housing. Homeownership rates are relatively high, although a significant number of residents also rent. Neighborhood dynamics indicate a generally safe and family-friendly environment, supported by amenities such as parks and schools. Socioeconomic conditions show variability, with some neighborhoods experiencing gentrification while others face low-income challenges.
3. Lifestyle
The daily routines of this demographic often involve commuting by car, though public transit use is also present in urban areas. Shopping preferences lean towards budget retailers and local markets, with some opting for online shopping. Leisure activities encompass a variety of hobbies such as outdoor sports, family gatherings, and participation in community events. Travel behaviors include occasional trips to nearby attractions or vacations, typically influenced by budget constraints. Health-related habits vary, with a mix of individuals who engage in regular fitness routines and those who may have less healthy habits, including smoking or fast food consumption.
4. Media Consumption
This segment's media consumption indicates a preference for traditional media, favoring channels such as local news networks and popular cable TV channels. Digital behavior includes active use of social media platforms, especially Facebook and Instagram, along with a trend towards e-commerce sites for shopping. Content streaming is also prevalent, with many subscribing to popular streaming services. Niche websites play a role in their online activity, particularly for job searching and classifieds. Cultural preferences reveal an inclination towards country music and popular movies/series that resonate with family-oriented themes.
5. Mindset & Values
The core beliefs of this segment center around family values and the importance of community. Aspirations commonly include achieving financial stability and seeking career advancement. Challenges faced may involve navigating socioeconomic struggles and occasional cultural tensions. There can be contradictions in their values, such as a tension between frugality and impulse spending due to varying economic pressures. Additionally, a desire for independence often coexists with a reliance on community resources, providing a nuanced understanding of their mindset and priorities.
