1. Demographic Characteristics
The segment of college educated parents in Denver, Colorado primarily falls within the age range of 30 to 45 years. The most common age group is between 35 and 40 years. This demographic typically consists of families, with many comprising two-parent households. There are also a significant number of single-parent households. Most families have children aged from infancy to 18 years, while a portion includes multigenerational families living together.
In terms of education, the majority of parents hold at least a bachelor's degree, with many possessing advanced degrees. Employment status is generally stable, with parents commonly working in fields such as education, healthcare, technology, and finance. The income brackets for this segment primarily fall between $75,000 and $150,000 annually, with some reliance on programs during economic downturns, although overall unemployment rates are low. Culturally, this demographic reflects a mix of ethnic backgrounds, contributing to a degree of racial and cultural diversity.
2. Living Environment
Members of this segment predominantly reside in the suburban areas surrounding Denver, although urban living is also common. Housing types vary, with families typically occupying single-family homes or townhouses, with ownership being more prevalent than renting. The neighborhood dynamics offer a blend of urban convenience and suburban tranquility, characterized by good safety ratings and accessibility to amenities such as schools, parks, and shopping centers. Socioeconomic conditions vary, with some areas experiencing gentrification and rising property values.
3. Lifestyle
Daily routines for this demographic often involve car ownership, with many families commuting to work or school by driving, although public transit options are available. Shopping preferences include a mix of budget retailers for everyday items and local markets for fresh produce. Leisure activities also vary widely, encompassing outdoor activities, family outings, and attending community events. Travel behaviors suggest moderate frequency and a preference for family-oriented destinations, with budgeting considerations in play. Health-related habits lean towards a focus on fitness, with many engaging in regular exercise and following nutritious dietary patterns.
4. Media Consumption
This segment favors traditional media such as popular family-oriented TV channels and local radio stations, while also consuming print publications related to parenting and education. Digitally, their activities include robust use of social media platforms, e-commerce for purchasing goods, and streaming services for entertainment. They may frequent niche websites for specific interests, such as parenting tips or local events. Popular culture trends and influencers in the parenting space significantly impact their media consumption patterns.
5. Mindset & Values
The core beliefs of college educated parents in Denver revolve around the importance of education, financial stability, and community engagement. Their primary aspirations include achieving career advancement and making a positive impact on their community. However, challenges such as socioeconomic pressures and balancing work-family commitments can arise. There can be contradictions between aspirations for independence and the necessity of relying on community resources for support. This section reflects a complex interplay of values and behaviors in their daily lives.
