1. Demographic Characteristics
The segment consists of affluent parents in Duval County, Florida, with a household count of 18,488. They encompass a diverse age range, with the most common age group likely being 30-50 years. Typical household compositions include married couples, often with one to several children, as indicated by the children count which ranges from one to eight-plus. Most parents in this segment have completed higher education, with many holding graduate degrees. Common occupations include those in professional and managerial roles, leading to higher income brackets, although specific income figures are not provided. The group is unlikely to rely on social support programs, reflecting their affluent status. Furthermore, there may be cultural and ethnic diversity among these families, although detailed racial distribution data is not available.
2. Living Environment
The segment resides primarily in suburban areas of Duval County, which may include notable regions such as Jacksonville. They typically occupy single-family homes, with many likely to own their properties rather than rent. Neighborhood dynamics often favor family-oriented environments, characterized by low crime rates and access to quality amenities including schools, parks, and shopping centers. This segment likely enjoys stable socioeconomic conditions, differentiating them from the low-income neighborhoods nearby.
3. Lifestyle
The daily routines of affluent parents in this segment typically revolve around family and work commitments. Transportation habits often include car ownership, with many families favoring personal vehicles for school runs and commuting. When it comes to shopping, they may prefer a mix of luxury brands and local markets. Leisure activities are diverse, including hobbies such as fitness, outdoor activities, and dining out, as well as participation in community events. Travel habits reveal a tendency to frequent domestic destinations during vacations, with budgets reflecting their affluent status. Health-related habits favor fitness and nutrition, showcasing a general aversion to smoking and an inclination towards active lifestyles.
4. Media Consumption
The segment demonstrates a preference for traditional media outlets that cater to affluent audiences, including specific TV channels, lifestyle magazines, and premium radio stations. Digitally, they are active users of social media platforms and engage in e-commerce, often shopping online for convenience. Additionally, they may frequent niche websites that cater to their interests, including parenting forums and community groups. Cultural preferences in media include a variety of music genres, entertainment trends, and local influencers who resonate with their values and lifestyle choices.
5. Mindset & Values
The affluent parents in this segment typically uphold values centered around family, financial stability, and community involvement. Their aspirations often include achieving career advancement and fostering a positive future for their children. However, challenges such as work-life balance and societal pressures may pose significant hurdles. Their mindset may also reveal contradictions, such as a tendency towards frugality while occasionally indulging in luxury purchases, reflecting a dynamic view of independence and community reliance.
