Demographic Characteristics
The segment includes households in Duval County, Florida, with a wide age range. The most common age group consists of individuals aged 30 to 44, representing a significant portion of the population. There are notable variations in age distribution, with younger and older age brackets also present.
Household composition varies widely; common family structures include single-parent households, multigenerational families, and single-person households. It is common to find households with children, typically ranging from infants to teenagers. Many families also include young adults who may be attending college or beginning their careers.
In terms of education levels, many adults have completed high school, with a sizeable portion holding associate degrees or bachelor's degrees. The employment status shows a mix of full-time, part-time, and unemployed individuals. Common occupations include roles in healthcare, education, retail, and construction. Income brackets vary, with a notable portion of households earning below the median income, and some families rely on social support programs due to economic challenges.
Cultural, ethnic, and racial diversity is evident, contributing to a rich tapestry reminiscent of Florida's vibrant heritage.
Living Environment
The segment primarily resides in urban and suburban settings within Duval County, with notable cities including Jacksonville and its surrounding neighborhoods.
Housing types vary, with many households occupying single-family homes, apartments, and some instances of shared housing. Ownership versus renting is a mixed landscape, with a significant number of families opting to rent their residences.
Neighborhood dynamics present livability factors such as population density, safety, and access to amenities, which can vary widely. Some areas are characterized by low-income neighborhoods, while others are experiencing gentrification and development.
Lifestyle
The daily routines of households in this segment reflect diverse transportation habits. Many individuals own cars, but a portion relies on public transit or alternative methods such as biking or walking.
Shopping preferences vary, with some favoring budget retailers while others opt for local markets or luxury brands as part of their shopping experiences. Leisure activities include a mix of hobbies, outdoor recreation, and social engagements, reflecting a blend of interests.
Travel behaviors indicate that many families engage in trips periodically, often bound by budget constraints that shape their choice of destinations. Health-related habits in this group show a combination of dietary patterns, including some adherence to fitness routines, while smoking habits vary among individuals.
Media Consumption
This segment has distinct preferences for traditional media, favoring channels that offer a broad range of programming. Commonly watched TV networks and popular radio stations may reflect regional interests.
Digitally, individuals in this demographic engage in various online activities, including active use of social media, frequent e-commerce transactions, and content streaming from numerous platforms. Niche websites related to job searching and classifieds also receive attention.
Culturally, popular music genres and entertainment trends inform the consumption habits of this segment, as local influences shape their preferences and interests.
Mindset & Values
The households in this segment share core beliefs centered around family, community, and financial stability. Their aspirations often include obtaining career advancement and making a positive impact in their community.
Challenges faced by this group include navigating socioeconomic struggles, cultural tensions, and various barriers to progress. Contradictions arise within their values; for example, many individuals exhibit attitudes of frugality while occasionally engaging in impulse spending.
This nuanced understanding of their mindset and priorities highlights the complex interplay of personal beliefs, societal influences, and economic realities.
