1. Demographic Characteristics
The segment of Middle Income Married Couples in Duval County, Florida typically includes individuals ranging in age from their late twenties to mid-sixties, with the most common age group being between 30 and 50 years old. This demographic generally consists of traditional family structures, primarily couples who may have children, typically aged from infants to teenagers. Education levels in this group are often at least some college education, with many having attained associate degrees or higher. Common occupations include professionals in fields such as healthcare, education, and skilled trades, with average incomes ranging from $50,000 to $100,000. While the majority appear to be self-sufficient, some may rely on occasional social support programs, reflecting broader economic trends.
Culturally, this segment exhibits a mix of ethnicities, showcasing the diversity of Duval County.
2. Living Environment
Residents of this segment primarily inhabit suburban areas within Duval County, often in regions like Jacksonville. They typically reside in single-family homes rather than apartments, with a significant number being homeowners. Neighborhoods often feature a family-friendly atmosphere with access to schools and parks, reflecting a balance of livability factors such as safety and community resources. The socioeconomic conditions can vary from middle-income to some transitioning into gentrifying areas.
3. Lifestyle
The daily routines of these couples often involve commuting via personal vehicles, as public transportation options may be limited. Shopping preferences tend towards a combination of budget retailers and local markets for groceries and household items. Leisure activities frequently include family outings, local sports events, and community gatherings, along with occasional travel, primarily within the southeastern United States. Health-related habits vary, but many emphasize fitness and balanced diets, with a notable portion participating in regular exercise.
4. Media Consumption
This segment prefers traditional media outlets such as local news channels and family-oriented programming. On digital platforms, they show engagement with social media for connection and local information, alongside e-commerce for shopping needs. Streaming services for entertainment are commonly used. Listening habits often include popular music genres and trends that resonate with family-oriented content.
5. Mindset & Values
The core beliefs of these couples center around the importance of family, financial stability, and contributing positively to their communities. Many aspire to achieve career advancement and provide quality education for their children. Challenges they face often involve economic pressures and balancing work and family life. Contradictions may arise in behaviors such as exhibiting both frugality and impulsive spending when it comes to family needs or experiences, indicative of their desire for quality of life amidst societal pressures.
