1. Demographic Characteristics
The age range of Middle Income Parents in Duval County, Florida, primarily encompasses working adults, with parents typically falling between the ages of 30 to 50 years. The most common household composition consists of families with three to six members, with an emphasis on married couples raising one to four children. This segment does not prominently feature single-parent households or multigenerational families. In terms of education, many individuals possess some college education or hold bachelor's degrees, often finding employment in sectors such as healthcare, education, and retail. The predominant income bracket for this segment ranges from $50,000 to $100,000. A notable portion may rely on community services or occasional assistance, particularly in economic downturns. The segment exhibits a moderate level of cultural and ethnic diversity, although specific racial distribution data is not available.
2. Living Environment
Middle Income Parents predominantly reside in the suburban areas of Duval County, with many families living in cities like Jacksonville. Most occupy single-family homes, often owning rather than renting. Neighborhood dynamics vary but generally include low to moderate population density, access to schools, parks, and community services. Safety and livability factors are critical to this group, impacting their neighborhood choice. Many areas are characterized by socioeconomic conditions that typically reflect the middle-income status, avoiding highly affluent or low-income neighborhoods.
3. Lifestyle
The daily routines of these middle-income parents often revolve around family commitments. Most families own vehicles, minimizing reliance on public transportation. Shopping habits tend to include visits to budget retailers or local markets, with an emphasis on affordability. Leisure activities vary, but many engage in outdoor family-oriented activities such as park outings or community events. Travel typically occurs once or twice a year, with family-friendly destinations preferred within budgetary constraints. In terms of health-related habits, many prioritize fitness and nutrition, although habits may vary significantly; some families emphasize healthy eating while others balance comfort foods with healthier choices.
4. Media Consumption
The media preferences of this segment comprise a mix of traditional and digital platforms. Popular TV channels often include family-oriented programming along with mainstream news outlets. On the radio front, local stations that play a mix of genres are favored. Digital behavior shows increased engagement in social media platforms such as Facebook and Instagram for community connection and entertainment. E-commerce habits also feature prominently, particularly for family essentials and gifts. Cultural preferences include mainstream music genres that resonate within the community, including pop and country, but there is less emphasis on niche entertainment trends.
5. Mindset & Values
The mindset of Middle Income Parents often centers around family stability and fostering a nurturing environment for their children. They tend to value hard work, perseverance, and education, with aspirations toward financial stability and career advancement. Challenges they encounter may include juggling work-family balance and facing economic uncertainties. Contradictory behaviors such as seeking to save while occasionally indulging in unexpected purchases may arise. This segment embodies a desire to contribute positively to their community while navigating the complexities of modern life.
