1. Demographic Characteristics
The segment of Senior Card Holders in Duval County, Florida, predominantly consists of individuals aged between 64 and 100 years, with the most common age group being 66 to 67 years. This demographic exhibits a variety of household compositions, including single-person households and multigenerational families, though specific household structures are not fully detailed. The group is characterized by a mix of education levels, with many having completed secondary education, and they are likely retired or engaged in part-time employment. Common income brackets include salaries ranging from $50,000 to over $150,000, with a noted reliance on social support programs for some individuals.
2. Living Environment
These senior card holders predominantly reside in the suburban areas of Duval County, encompassing notable regions such as Jacksonville. They typically occupy single-family homes, with a tendency to be homeowners rather than renters. Neighborhood dynamics suggest a variety of living conditions, including factors like safety and access to essential amenities. The socioeconomic conditions range from stable, middle-class environments to areas facing economic challenges.
3. Lifestyle
The daily routines of this segment often involve ownership of personal vehicles, leading to minimal reliance on public transportation. Shopping preferences lean towards budget retailers and local markets, with occasional visits to upscale outlets. Leisure activities often include hobbies such as gardening and reading, with entertainment choices that may encompass community events and family gatherings. Travel frequency varies, with many preferring local destinations or affordable trips. Health habits include a mix of fitness routines, with a focus on healthy eating, although smoking rates and dietary preferences are not explicitly detailed.
4. Media Consumption
The media preferences of this segment display a blend of traditional and digital channels. They often favor local news channels and read community newspapers. In the digital realm, many engage with social media platforms primarily for staying connected and participate in e-commerce for online shopping. Streaming services are also popular for entertainment consumption. They typically enjoy classical music and local cultural events, reflecting their diverse media interests.
5. Mindset & Values
The core beliefs of this demographic emphasize family values and community involvement. They aspire to achieve financial stability and maintain a sense of independence, while also valuing interpersonal connections within their communities. Challenges faced may include navigating healthcare issues and potential financial strains. Additional nuances in their values may manifest in behaviors such as balancing frugality with occasional impulse spending, highlighting the complexities of their lived experiences.
