1. Demographic Characteristics
The segment encompasses a wide age range, with the most common age group being 35-54 years. Notable variations include younger families with children and older households that may include retirees. Typical household compositions comprise family structures such as nuclear families, some single-parent households, and a minority of multigenerational families. The presence of children is notable, with many households including children aged 0-18 years.
The educational levels within this segment vary, with a significant number of adults holding a college degree or higher. Employment status shows a mix of both full-time and part-time workers, with common occupations including professionals in education, healthcare, and technical fields. The income brackets range from moderate to upper-middle class, with some households reliant on social support programs or experiencing unemployment trends occasionally. The segment reflects a moderate level of cultural, ethnic, or racial diversity.
2. Living Environment
The geographic location of the segment is primarily suburban, residing in Elma Center, part of the larger region of East Aurora, New York. The housing typically consists of single-family homes, with a majority of households owning their homes rather than renting. Neighborhood dynamics indicate a family-friendly environment characterized by low to moderate population density, with a focus on safety and access to essential amenities.
The socioeconomic conditions reflect a mostly stable community, with some areas considered low-income or challenging due to economic shifts, although there are not marked signs of gentrification.
3. Lifestyle
The daily routines of the segment often include a reliance on personal vehicles for transportation, though some residents utilize public transit options available in the area. Shopping preferences vary from budget-conscious retail stores to local markets, with some inclination towards online shopping for convenience.
In terms of leisure activities, common hobbies include outdoor pursuits, family gatherings, and community events. The segment demonstrates a moderate tendency for travel, primarily within the state, with budgets typically limiting international escapades. Health-related habits include various approaches to diet and fitness, with some individuals practicing healthy eating while others may partake in less balanced dietary choices.
4. Media Consumption
Traditional media preferences within this segment lean towards popular TV channels and local radio stations, along with subscriptions to various print publications. On the digital front, online activities encompass social media engagement, e-commerce transactions, and content streaming services, while niche websites for classifieds and local events are also frequented.
Cultural preferences include a mix of popular music genres and entertainment trends that resonate with the community, often influenced by local and mainstream influencers.
5. Mindset & Values
The core beliefs of the segment emphasize familial connections, community involvement, and a stable outlook on life. Aspirations typically revolve around financial stability, career opportunities, and making a positive community impact.
Challenges faced include navigating economic hurdles and balancing responsibilities in a fluctuating job market. Contradictions in values may manifest as a desire for financial prudence alongside occasional impulse spending, reflecting a complex relationship with resources and community needs.
