1. Demographic Characteristics
The age range of the segment in Florissant, Missouri, includes a diverse population, with a significant portion falling between the ages of 25 and 54, making this the most common age group. There are notable variations, with a smaller representation of younger adults aged 18-24 and seniors aged 65 and older. The typical household composition consists of families with children, single-parent households, and multigenerational families, indicating a rich variety of family structures. Many households include children, primarily aged between 5 and 18 years. In terms of education levels, there is a mix of high school graduates and individuals holding college degrees, accompanied by a range of employment statuses. Common occupations include positions in healthcare, education, and retail, with income brackets primarily in the lower to middle class. Some households may rely on social support programs, reflecting trends of unemployment and underemployment in the area. The cultural, ethnic, and racial diversity of the segment is notable, though specific racial distribution data is not available.
2. Living Environment
The segment resides primarily in a suburban setting, with Florissant being a notable city within the area. Housing types range from single-family homes to apartments, with many residents owning their homes, while others may be renting. Neighborhood dynamics vary, but generally include livability factors such as moderate population density, reasonable safety, and access to local amenities. Some areas may exhibit low-income neighborhood characteristics or the beginnings of gentrification, impacting overall socioeconomic conditions.
3. Lifestyle
The daily routines of this segment often involve car ownership as the primary mode of transportation, with public transit use being less common. Their shopping preferences tend to lean towards budget retailers, while some may also enjoy local markets and occasional luxury brands. Leisure activities include various hobbies, community events, and entertainment choices like movies and dining out, with family-centered activities being particularly popular. Travel behaviors reveal that many families may travel for vacations, albeit with budget constraints. Health-related habits show a mix of fitness routines and dietary preferences, with some individuals actively pursuing healthier lifestyles while others may struggle with smoking or poor dietary choices, reflecting overall health disparities.
4. Media Consumption
This segment exhibits varied traditional media preferences, favoring local TV channels, regional radio stations, and community-oriented print publications. In the digital realm, online activities include active engagement on social media platforms, online shopping, and content streaming services. There is also use of niche websites for job searches and classifieds. Cultural preferences are evident in the popularity of genres like R&B and hip-hop music, along with a variety of entertainment trends and influencers that resonate within the community.
5. Mindset & Values
The core beliefs and attitudes of this segment highlight a strong emphasis on family, community connection, and work ethic. Aspirations revolve around achieving financial stability, securing career advancement opportunities, and making a positive impact in their communities. Challenges faced may include socioeconomic struggles and cultural tensions that arise within a diverse population. Contradictions may also manifest in behaviors, such as the balance between frugality in spending versus occasional impulse purchases, indicating the complexities of their mindset and priorities.
