Demographic Characteristics
The segment of Senior Cardholders in Florissant, Missouri, primarily comprises individuals aged 65 and above. The most common age group within this segment is 65-74, though there is a notable presence of those aged 75 and older. Many households in this category are made up of multigenerational families, where grandparents live with their adult children and grandchildren. However, there are also a significant number of single-person households among seniors. In households involving children, the ages typically range from infancy to late teens.
In terms of education, many seniors have attained their high school diploma, with a smaller percentage holding college degrees. The most common occupations for this group are retired professionals, including former educators, healthcare workers, and administrative staff. Income levels tend to vary, with many seniors relying on fixed-income sources such as pensions or Social Security benefits, which can lead to a greater reliance on social support programs. Issues such as unemployment are minimal in this age group, as most are retired.
The segment exhibits various levels of cultural, ethnic,, and racial diversity, reflecting the broader demographics of Florissant.
Living Environment
The geographic location of this segment is primarily in a suburban area of Florissant, which is situated just north of St. Louis. Seniors in this segment typically occupy single-family homes, though some may reside in apartments or assisted living facilities. Homeownership rates are relatively high, with many seniors owning their residences outright.
The neighborhood dynamics in Florissant offer a mix of safety and community amenities, which contribute to a livable environment. Factors such as population density are moderate, and the area is perceived as safe with access to essential services, parks, and recreational facilities. Economically, the neighborhoods tend to fall under middle-income classifications.
Lifestyle
The daily routines of seniors in this segment often include car ownership, which facilitates mobility for shopping and socializing. However, some may also rely on public transit or taxi services. Shopping preferences lean towards budget retailers and local markets, reflecting a value-conscious approach to spending. Leisure activities commonly pursued include gardening, reading, and participating in community events. Travel behaviors vary, with some seniors taking annual trips, often within the United States, while budgeting to save costs.
In terms of health-related habits, many seniors adhere to a healthy lifestyle that includes regular fitness routines like walking or yoga, while being conscious of dietary restrictions that accommodate health conditions.
Media Consumption
The segment has a preference for traditional media, frequently watching channels such as PBS or news networks. Radio stations that play classic rock or easy listening are popular, as are local print publications. Shifting to digital behavior, many seniors engage in online activities that include social media use, particularly Facebook, and e-commerce sites for shopping. Engagement with niche websites, particularly for news, hobbies, or classifieds, is also evident.
Culturally, the segment enjoys various music genres, including jazz and big band, and remains updated on entertainment trends such as classic films and popular television shows.
Mindset & Values
This segment possesses a strong value system, emphasizing family and community relationships. Their outlook typically revolves around aspirations for financial stability and health security during retirement years. Challenges they face may include navigating healthcare costs and adapting to technological changes. There may be notable contradictions in their values, reflecting a lifestyle of frugality while occasionally exhibiting impulse spending on experiences or gifts for loved ones.
