1. Demographic Characteristics
The segment of Middle Income Seniors in Franklin County, Ohio, primarily consists of individuals aged between 64 and 99, with the most common age groups being 64-65 to 70-71 years old. The typical household composition includes married couples, predominantly without children in the household. For those who may be living in multigenerational households, there are generally no minors present. Regarding education levels, many individuals have completed some form of post-secondary education and are either fully retired or engaged part-time in less physically demanding roles.
This demographic mostly falls within the household income brackets of $40,000 to $100,000 annually, with a noticeable reliance on social security benefits and pensions as sources of income. The population is predominantly homogeneous, exhibiting low to moderate cultural, ethnic, or racial diversity.
2. Living Environment
These seniors predominantly reside in suburban areas of Franklin County, Ohio, often in well-established communities that promote senior living. Their housing typically consists of single-family homes owned rather than rented, reflecting their financial stability. The neighborhood dynamics generally include low population density, a safe living environment, and good access to essential amenities such as grocery stores, healthcare facilities, and recreational parks, all of which contribute positively to their overall living experience.
3. Lifestyle
The daily routines of these seniors often involve a mix of car ownership and occasional reliance on public transportation for mobility. Shopping preferences skew towards budget-friendly retailers but may also include local farmers' markets. Leisure activities frequently include hobbies like gardening, reading, and participation in community events, although international travel may happen occasionally but with budget constraints. Health-related habits show a focus on maintaining physical fitness, balanced diets, and preventative health measures, while smoking rates are predominantly low.
4. Media Consumption
The media preferences of these seniors lean towards traditional channels, including local television stations, community radio broadcasts, and print publications dedicated to senior interests. Digital behaviors may extend to social media for staying connected with family and friends, as well as engaging with e-commerce for convenience. Entertainment choices reflect a preference for nostalgic programming and classic music genres, showing little inclination towards contemporary trends or influencers, maintaining a connection with their past.
5. Mindset & Values
This demographic embodies a strong emphasis on family values, community connections, and achieving financial stability during retirement. Their outlook reflects a sense of accomplishment, tempered with concerns about health and the economic climate. Challenges faced include navigating healthcare systems, potential isolation, and managing fixed incomes. Although many aim to uphold independence, there can be gaps due to limited mobility or support networks. Certain contradictions may arise, particularly concerning frugality versus occasional impulse spending when it comes to personal health or family gifts, as stability often takes precedence over immediate desires.
