1. Demographic Characteristics
The segment consists of Senior Card Holders in Franklin County, Ohio, with a household count of 108,365. The age range includes individuals from 64 to those over 100, with an emphasis on those aged 70-81 being the most prevalent group. Typical households may include multigenerational families or single-person households, typically lacking children due to the age of the members.
Education levels vary, with some members having completed high school and others possibly holding college degrees. Most individuals are retired and may have previous employment in sectors like education, healthcare, and government. Income details are not specified, but the segment may receive social security benefits or pensions, indicating a potential reliance on social support programs. Racial and cultural diversity within this segment remains unspecified.
2. Living Environment
The segment is primarily located in urban and suburban areas of Franklin County, encompassing regions like Columbus. They typically reside in single-family homes or apartments, usually owning their properties. Neighborhood dynamics vary, with some living in safe and well-amenitized areas, while others may reside in neighborhoods facing economic challenges.
Population density can differ greatly, with certain areas experiencing high densities due to urban development, while others may offer more space.
3. Lifestyle
Daily routines among Senior Card Holders often involve car ownership for transportation, alongside the use of public transit. Shopping preferences include visits to local markets and budget-friendly retailers rather than luxury brands. Leisure activities vary, with options ranging from hobbies like gardening and reading to attending community events.
Travel behaviors are generally modest, focusing on domestic destinations, with limited frequency due to budget constraints. Health-related habits may include a focus on fitness, such as walking or participating in group exercise, and dietary preferences often prioritize nutrition.
4. Media Consumption
Traditional media preferences for this segment may include mainstream TV channels, regional radio stations, and popular print publications. Digital behavior primarily features social media platforms for staying connected with family and friends, while e-commerce engagement may be limited.
Common activities include content streaming on platforms offering TV shows and movies. Cultural preferences could center around classic music genres and films, informing their overall media habits.
5. Mindset & Values
The core beliefs and attitudes of Senior Card Holders reflect a focus on family and community, emphasizing values like financial stability and social responsibility. Challenges faced by this segment often encompass economic constraints and health-related concerns.
Potential contradictions in values may include the balance between independence in lifestyle choices and reliance on community resources. Overall, this segment seeks to maintain a fulfilling life while navigating their unique set of challenges.
