1. Demographic Characteristics
The age range of the segment encompasses individuals from 64 to over 100 years old, showcasing a wide variation with the most common age groups being those in their late 60s to early 80s. The typical household composition appears to lean towards single-person households or couples, with minimal presence of children in the home. Most members of this segment are retired, reflecting a diversity of past occupations. The income brackets are predominantly clustered between $50,000 to over $150,000 annually, indicating a relatively stable financial situation among many seniors. A portion of the population may exhibit reliance on social support programs, although exact data on this is limited. In terms of cultural, ethnic, or racial diversity, specific details are not available.
2. Living Environment
The segment primarily resides in Fulton County, Georgia, a region characterized by both urban and suburban environments. Notable cities include Atlanta, where a significant proportion of the segment may live. The housing types are diverse, ranging from single-family homes to apartments, and it is observed that a mix of both renting and ownership exists. Neighborhood dynamics typically reflect liveable conditions, marked by a sense of community, safety, and access to essential amenities like healthcare facilities and grocery stores. Some elderly residents may live in low-income neighborhoods, while others might be situated in gentrifying areas.
3. Lifestyle
Transportation habits in this segment vary, with many owning cars while others utilize public transit or engage in walking. Shopping preferences span budget retailers for basic needs to upscale options for occasional purchases. Common leisure activities include socializing with peers, participating in community events, and indulging in hobbies such as gardening or crafting. Travel behaviors are characterized by limited frequency and often involve local destinations, primarily due to budget constraints. Health-related habits indicate a growing concern for wellness, with many focusing on regular fitness routines and dietary preferences that emphasize nutritious foods.
4. Media Consumption
The segment shows a preference for traditional media outlets, often tuning into local news channels, and listening to adult contemporary radio stations. Digital behavior displays a strong inclination towards social media platforms like Facebook for connectivity with family and friends. E-commerce habits are emerging, with a focus on convenience and affordability when shopping online. Cultural preferences include a range of popular music genres from classic rock to country, indicating a broad spectrum of entertainment options.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a strong emphasis on family and social connections, alongside aspirations for financial security and stable living conditions. Challenges faced include economic pressures, potential isolation, and navigating healthcare systems. There may be noted contradictions such as a desire for independence contrasted with reliance on community support networks. Overall, the mindset of Senior Card Holders in Fulton County indicates a prioritization of well-being, connection, and sustainability in their later years.
