1. Demographic Characteristics
The age range of the segment in Goodyear, Arizona, varies significantly, with the most common age group being between 30 to 40 years. There are notable variations, with a considerable percentage of residents also falling within the 25 to 29 years and 41 to 50 years age categories. The typical household composition includes a mix of single-parent households, multigenerational families, and a significant number of single-person households, particularly among younger individuals. Many families have children, predominantly in the age range of 5 to 18 years. Education levels are generally moderate to high, with a notable portion of the population holding college degrees. Employment status reflects a diverse job market with common occupations in healthcare, retail, and education. Income brackets typically range from $50,000 to $100,000, with some households relying on social support programs. Unemployment trends appear stable, with minimal fluctuation over recent years. The segment showcases a degree of cultural, ethnic, and racial diversity, encompassing various backgrounds and lifestyles.
2. Living Environment
The segment is located primarily in a suburban area of Goodyear, Arizona, characterized by single-family homes, townhouses, and some apartment complexes. Homeownership rates are relatively high, with many residents owning their homes. Neighborhood dynamics reflect a family-friendly atmosphere with livability factors such as moderate population density, a reputation for safety, and accessible amenities. The socioeconomic conditions vary from middle-income neighborhoods to areas experiencing gentrification, leading to a mix of opportunities and challenges.
3. Lifestyle
Daily routines in this segment are influenced by car ownership, with many residents relying on personal vehicles for transportation. Public transit use is minimal, and options for walking or biking are limited due to suburban layouts. Shopping preferences lean towards a combination of budget retailers and local markets, with occasional visits to luxury brands. Leisure activities include a variety of hobbies, entertainment choices such as attending local sports events, and socializing with neighbors. Travel behaviors are generally modest, with a preference for regional destinations and budget-friendly trips. Health-related habits reflect a growing focus on fitness and wellness, with some residents adopting healthier dietary preferences, although lifestyle-related challenges persist, including smoking and limited exercise.
4. Media Consumption
The segment demonstrates a strong preference for traditional media, frequently tuning into local news channels, popular radio stations, and community newspapers. Their digital behavior includes active social media use, engaging on platforms such as Facebook and Instagram, alongside a preference for e-commerce for shopping. Content streaming services are commonly utilized for entertainment, with a mix of niche websites for job searches and classifieds. Cultural preferences are diverse, with popular music genres including pop, hip-hop, and country resonating within the community.
5. Mindset & Values
The core beliefs and attitudes of this segment revolve around a strong emphasis on family, community ties, and personal growth. Aspirations often include goals related to financial stability, career progression, and contributing positively to the community. However, challenges such as economic struggles and cultural tensions exist, presenting obstacles to achieving these aspirations. Notable contradictions may arise in values, such as frugality versus impulse spending, highlighting a complex relationship with money and community resources.
