1. Demographic Characteristics
The segment consists of households in Gwinnett County, Georgia, which features a diverse age range. The most common age group is between 25 and 44 years old, with significant populations in both the younger (<20) and older (>60) age brackets. Typical household compositions include a mix of single-parent households, multigenerational families, and single-person households. Many households contain children, primarily falling between the ages of 1 and 17.
In terms of education levels, a considerable portion of adults have attained high school diplomas, while a notable segment holds college degrees or higher. Employment status varies, with common occupations including service industry roles, healthcare positions, and office-based jobs, along with a range of incomes typically falling within the middle-class range. Some households encounter reliance on social support programs due to economic fluctuations and employment challenges.
The cultural, ethnic, and racial diversity of this segment is significant, reflecting a mix of Hispanic, African American, Caucasian, and Asian populations, contributing to a rich community tapestry.
2. Living Environment
Gwinnett County is primarily suburban, with households located in areas such as Suwanee, Duluth, and Lawrenceville. The type of housing varies, encompassing single-family homes, townhouses, and apartments, with many families either renting or owning their residences.
The neighborhood dynamics often reflect a blend of population density and access to amenities, with variations in safety and livability depending on the specific locality. Some areas may experience socioeconomic challenges, including lower-income neighborhoods, while others are witnessing gentrification and economic development.
3. Lifestyle
The daily routines of the households generally include reliance on car ownership for transportation, alongside varied usage of public transit. Shopping preferences lean towards budget retailers and local markets, with various leisure activities encompassing outdoor pursuits, sports, and community events.
Travel patterns indicate moderate frequency, with common destinations including nearby attractions and regional spots, depending on budget constraints. Health-related habits vary significantly, with some segments prioritizing fitness and healthy eating, while others may deal with challenges related to smoking and dietary choices.
4. Media Consumption
In traditional media consumption, popular TV channels often include local news stations and family-oriented programming, while radio preferences may align with popular music and talk radio. Printed publications could include community newsletters and local newspapers.
On the digital front, the segment frequently engages in social media platforms like Facebook and Instagram, with e-commerce activities reflecting a blend of local and online shopping habits. The use of niche websites, such as job boards and classifieds, is common among this group. Cultural consumption trends sometimes manifest in diverse music preferences and the popularity of local influencers.
5. Mindset & Values
The core beliefs and attitudes of this segment center around the importance of family, community, and work-life balance. Aspirations typically include financial stability, career advancement, and a desire to contribute positively to their community.
However, many face challenges such as socioeconomic struggles and cultural tensions that can hinder progress. Contradictions in values are evident, with a tendency towards frugality coexisting with moments of impulse spending, and a desire for independence often tempered by a reliance on community support.
