Demographic Characteristics
The age range of the segment, Middle Income Married Couples in Hillsborough County, Florida, typically falls between the ages of 30 and 60, with the most common age group being 35 to 45 years old. This segment primarily consists of couples who live together as two-person households without children, although some may have children present, typically aged under 18. The education levels in this demographic are generally moderate, with many having attained at least a high school diploma, and a significant number holding associate degrees or bachelor's degrees in various fields. Regarding employment status, this group is likely to be employed, with common occupations including roles in administration, education, healthcare, and skilled trades. Most households fall within the income brackets of $40,000 to $125,000, and there is minimal reliance on social support programs. The cultural, ethnic, or racial diversity within this segment is not detailed, indicating a possibly homogenous group in terms of ethnicity.
Living Environment
This segment resides predominantly in suburban areas of Hillsborough County, with notable cities including Tampa and Brandon. The typical housing for this demographic is single-family homes, most of which are owned rather than rented. Neighborhood dynamics indicate a mixture of livability factors, emphasizing moderate population density, relative safety, and access to local amenities. The socioeconomic conditions of their neighborhoods vary, with some areas being affordable family neighborhoods and others undergoing gentification, enhancing amenities and property values.
Lifestyle
The daily routines of these couples often involve commuting to work via personal vehicles, as public transit options may be limited in suburban areas. Their shopping preferences lean towards a combination of budget retailers for essentials and local markets for fresh produce. Leisure activities often include outdoor recreation, dining out, and socializing with friends and family. Travel behavior shows these individuals may prioritize domestic travel within their budget constraints, often choosing destinations that offer family-friendly activities. Health-related habits indicate varying levels of fitness routines, with some engaging in regular exercise and others facing challenges related to diet and smoking.
Media Consumption
The segment's traditional media preferences include popular TV channels focusing on news, entertainment, and lifestyle programming, as well as chosen radio stations that feature contemporary music and talk shows. In the digital space, they are active on social media platforms, particularly those popular among their age group. E-commerce is also significant, with many participating in online shopping for both convenience and access to a broader range of products. Niche websites may include home improvement sites and local event listings. Cultural preferences often include trends in popular music and current film releases, reflecting a broad interest in mainstream entertainment.
Mindset & Values
The core beliefs and attitudes of this segment center around family stability, financial responsibility, and a commitment to their community. Aspirations typically include achieving financial stability and seeking opportunities for career advancement. Challenges faced by these couples may involve economic fluctuations and issues related to work-life balance. There could be contradictions emerging from desires for financial security versus challenges in managing spending. While they may value independence, there exists a reliance on the community for social connectivity and support.
